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UPDATED: Behind the US/Worldwide Weekend Box Office – 6/15/14

  MONDAY UPDATE:  Father’s Day was a holiday, all right… for some movies.  22 JUMP STREET vastly overestimated its appeal to dads, taking a sizable 30% hit on Sunday and falling an ugly $3M below its original...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.29.2017

  OPENINGS:  JIGSAW (Lionsgate) had a better Saturday hold than Saw VI (down 21% instead of 32%), and that saved it from having the lowest opening weekend of the franchise.  However, its $16.3M start is still far below t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/29/16

  OPENINGS:  The really bad news for GODS OF EGYPT (Summit/Lionsgate) wasn’t the $14M US opening, although that was certainly pathetic enough.  No, the really bad news was that in 68 overseas territories covering m...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/18/2018

  OPENINGS:  Disney is the land where dreams come true, but not even their wizards could have imagined the scale of BLACK PANTHER (Marvel/Disney), which has crashed through all expectations–not just as a big-budget ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/29/16

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/1/15

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly cl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/2/13

  OPENINGS:  The studio-reported $28.5M weekend for Tim Burton’s MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) is below the $29.7M opening for Burton’s flop Dark Shadows.  Miss Peregrine cost l...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/7/16

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Sa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/5/15

OPENINGS:  Here are the records FURIOUS 7 (Universal) has racked up:  #4 worldwide opening at $384M (behind the final Harry Potter, Harry Potter and the Half-Blood Prince, and The Avengers)–although that may be cheating...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/23/15

  OPENINGS:  With a $10M production budget (and tens of millions in marketing on top), the $10.6M weekend for SINISTER 2 (Blumhouse/Gramercy/Focus/Universal) will test Blumhouse’s ability to make money out of just a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/22/17

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/3/14

  OPENINGS:  The world, if not the galaxy, belonged to GUARDIANS OF THE GALAXY (Marvel/Disney) this weekend.  In the US, its $94M start (as is typical, Disney estimated an aggressively strong Sunday, down just 19% from S...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 10/26/14

  OPENINGS:  Cheap PG-13 horror movies are the assembly-line workers of the studios, rarely resulting in showy profits, but paying the bills between blockbusters.  OUIJA (Universal) and its $20.006M opening (we’ll ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/20/15

  OPENINGS:  Here’s the crazy thing about the official record-busting $238M weekend estimate for STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney), which smashed the previous weekend record by more than 12%, and nearl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.12.2017

  OPENINGS:  In the US, DADDY’S HOME 2 (Paramount) eked out a victory among the newcomers at $30M, thanks to a 6% family audience bump on Saturday.  That’s still 22% below the opening for the first Daddy̵...
by Mitch Salem
 
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