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BEHIND THE WEEKEND BOX OFFICE – 1/5/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount), with its $18.2M weekend, made less at 2867 theatres than the first Paranormal made at 760, a little more than 4 years ago.  It was also well below the $29M w...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/17/16

  OPENINGS:  RIDE ALONG 2 (Universal) is projecting a $39.5M 4-day weekend, 19% below the $48.6M opening of the first Ride Along exactly 2 years ago.  That would put its US trajectory at $100-110M, enough to make it a fi...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/3/13

  OPENINGS:  There are still several days before THOR: THE DARK WORLD (Disney) reaches these shores, and it hasn’t opened yet in other major countries like China or Japan, but it’s already looking like a block...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/2/15

  OPENINGS:  MISSION IMPOSSIBLE: ROGUE NATION (Skydance/China Film Channel/Alibaba/Paramount) had a solid Saturday hold, down 3% from Friday, and the studio is projecting a $56M weekend in the US, well ahead of the $47.7M...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/14/13

  OPENINGS:  Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/24/16

  OPENINGS:  STAR TREK BEYOND (Skydance/Alibaba/Huahua/Paramount) had a tepid start, claiming a $59.6M opening weekend in the US.  Even if that number holds (it includes an extremely aggressive Sunday estimate), it would...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.1.2017

  OPENINGS:  We won’t really know the order of the weekend’s closely-bunched Top 3 movies until final numbers are released tomorrow, but since the default position of any studio with a new opening is to claim ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.15.2018

  OPENINGS:  Although the numbers are lower, RAMPAGE (New Line/Warners) is playing much like Kong: Skull Island, another giant monster movie judged by parents to be child-friendly.  Rampage rose 20% on Saturday, giving...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.2.2018

  OPENINGS:  Even among the mostly-sad legacy of Labor Day Weekend openings, OPERATION FINALE (MGM) was notably weak at $6M ($7.7M since its Wednesday launch), and that number incorporates a studio-estimated Sunday bump t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.4.2018

  OPENINGS:  BOHEMIAN RHAPSODY (Regency/20th) is claiming a round-number $50M weekend, but even if that drifts down a bit in final numbers, it’s still a huge win.  The box office was steady from Friday to Saturday,...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.27.2017

  OPENINGS:  LEAP (Weinstein) was the weekend’s tallest dwarf, claiming to have cleared $5M for the weekend, but that number will require an extremely strong Sunday hold.  Even if it’s sustained in tomorrow&#...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/1/15

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly cl...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/20/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) won’t arrive in the US for almost 2 weeks, and so far it’s in only 14 international markets–and it was still the biggest story of the weekend, pulling in $47M...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2017

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/26/15

  OPENINGS:  PIXELS (Columbia/Sony) isn’t the first Adam Sandler movie to approach a $90M production budget–incredibly, the first Grown Ups reportedly cost that much–but as his audience shrinks, it becom...
by Mitch Salem
 
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