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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

  OPENINGS:  With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget.  With Universal taking ...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/4/14

  OPENINGS:  As summer kick-off weekends go, the $92M for THE AMAZING SPIDER-MAN (Sony)–which may go down by $1M or so in final numbers tomorrow, given an aggressively high Sunday estimate–was pretty mild.  I...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/3/15

  OPENINGS:  Can the 2d-biggest US opening of all time fairly be considered a mild disappointment?  Certainly AVENGERS: AGE OF ULTRON (Marvel/Disney), for all its giant $187.7M start, underperformed compared to widesprea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.19.17

  OPENINGS:  THE GREAT WALL (Legendary/Universal) scraped its way to $18.1M in the US, and should add another $3M or so on Monday.  The $50M it will hope to reach here will barely pay for its US marketing campaign, so th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.31.2017

  OPENINGS:  ALL THE MONEY IN THE WORLD (Imperative/TriStar/Sony) opened on Monday to an indifferent public that didn’t care about Kevin Spacey being replaced with Christopher Plummer, and nothing has changed over t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.9.2018

  OPENINGS:  There were no new wide openings on this pre-holiday season weekend in the US, but things were busier overseas.  AQUAMAN (DC/Warners), which won’t arrive in the US until December 21, launched in China w...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/10/13

  OPENINGS:  THOR: THE DARK WORLD (Disney) held essentially even on Saturday, an excellent result for a franchise movie, especially where a chunk of its “Friday” number had come from Thursday night screenings....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/4/15

  OPENINGS:  THE MARTIAN (20th) barely missed setting a new October opening record at $55M, just $800K behind Gravity (which had a much shorter running time and the advantage of IMAX ticket prices).  Gravity made it all ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/21/16

  OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as we...
by Mitch Salem
 
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Behind the US/Worldwide Studio Scorecard – 6.11.2017

  OPENINGS:  In the US, the launch of THE MUMMY (Perfect World/Universal) could hardly have gone worse with a $32.2M weekend.  Although it’s higher than the openings for Tom Cruise’s recent Jack Reacher title...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.6.2018

  OPENINGS:  OVERBOARD (MGM/Pantelion/Lionsgate) opened in 45% more theatres than Eugenio Derbez’s How To Be A Latin Lover, and had a weekend that was 20% higher at $14.8M.  That’s not the cross-cultural brea...
by Mitch Salem
 
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Behind the Weekend Box Office – 2/16/14

  OPENINGS:  Saturday wasn’t pretty for ABOUT LAST NIGHT (Screen Gems/Sony), which tumbled 38% on the day after Valentine’s Day to $8.1M, and is now projecting $27M for the 3-day weekend ($30M or so with the h...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/14/14

  OPENINGS:  The big box office news of this weekend happened overseas, where THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) has already opened in 37 territories to a massive $117.6M in advance of its ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/17/16

  OPENINGS:  RIDE ALONG 2 (Universal) is projecting a $39.5M 4-day weekend, 19% below the $48.6M opening of the first Ride Along exactly 2 years ago.  That would put its US trajectory at $100-110M, enough to make it a fi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.1.2017

  OPENINGS:  We won’t really know the order of the weekend’s closely-bunched Top 3 movies until final numbers are released tomorrow, but since the default position of any studio with a new opening is to claim ...
by Mitch Salem
 
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