> Football is like crack for TV networks. FOX:  The NY Giants/Green Bay playoff game was massive, and since it ran until 8:12PM on the east coast, the giant SIMPSONS number, currently a 6.8, will end up adjusted.  Given the atypically huge lead-in for the evening and the adjustments, it’s hard to tell just how […]

> An atypical night gave the win to ABC, but CBS may have the key to Fridays for the rest of the season. CBS: UNDERCOVER BOSS ran away with 8PM, ahead of the nearest competition by almost a full ratings point. A GIFTED MAN, running the rest of its episodes at 9PM, did better than […]

> Showtime has announced that the network’s stalwart WEEDS, now in its 8th season (and, honestly, probably a bit past its prime) and relative newcomer EPISODES will return to the schedule on Sunday July 1, running in the 10-11PM hour.  Weeds is still moderately successful for Showtime, with over 700K total viewers for each episode’s […]

> NEW GIRL is losing that new-show gleam. FOX:  Whether it’s been caused by the accumulated agony of FOX’s 4-sitcom schedule (with I Hate My Teenage Daughter and Raising Hope reruns as lead-ins), the reality results shows on the competing networks, or just viewers deciding they’re not as much in love with Zooey Deschanel as […]

> Some shows, believe it or not, are too low-rated even for NBC.  BEST FRIENDS FOREVER has exhausted its single joke (the strain caused on star/co-creator Lennon’s live-in relationship when neurotic, boundaryless pal/co-creator Jessica comes to stay) and been yanked off the network’s Wednesday night schedule.  If its remaining episodes are to be seen on […]

HBO’s True Blood premiered its new season with a 2.9 rating with Adults 18-49, about where it left off last season.  The final four episodes last year (Aug 21-Sep 11, 2011): 3.1– 2.9– 2.4– 2.8.  At the other end of the scripted spectrum, HBO’s comedies Veep and Girls (airing in the 10 pm hour after […]

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 rating from 7-11 pm while the other networks could only muster around a 1 rating (with mostly repeats). NBC started the […]

  NOTE: Several networks had MONDAY NIGHT FOOTBALL preemptions in local markets, so there may be a variance in afternoon finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]