Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC is on track to hang on for another victory in primetime with adults 18-49 this past week, although CBS and FOX are extremely close behind in a virtual three-way tie for first place.  All […]

  Aside from a couple of mild finale bumps, another night of bad news. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  BATTLEBOTS and SPARTAN crumbled. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

> A night mostly on pause for college football. ABC:  Although the network took the night, it wasn’t able to make as much hay with its female-skewing programming as one might have expected, on an evening where the main event was the BCS Championship college football game on ESPN.  THE BACHELOR, facing repeats on 3 […]

    SUPERGIRL hit the skies running. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

The final week of the NFL season, Week 17, is unusual in a few ways.  First, all 32 teams play (no byes), and all 16 games are on Sunday (no Thursday night game on NFL Network and no Monday Night game on ESPN).  Additionally, both CBS and FOX have a doubleheader with games at 1:00 […]

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality shows.  Interest should build as the season on the island wears on so it could hit our projected […]

  BIG BROTHER once again dominated all the scripted competition. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]