Just about everything not on CBS was down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> NBC comes face-to-face with its post-football Sunday. NBC:  No doubt the network thought that whatever the quality of its new series version of John Grisham’s THE FIRM (and that quality is quite bad), name value alone would bring it an audience.  Well, not so much:  its disastrous 1.4 put it in last place for […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> Ow, says FOX.  See FOX say Ow. FOX:  AMERICAN IDOL‘s 4.4 rating was its lowest since the show began as a summer series 10 years ago.  That was down 14% from last week, 38% from the first hour of last year’s parallel episode, and 43% from last season’s Thursday average.  The combined Wednesday/Thursday average […]

  A 55-year old holiday special dominated the night… with an asterisk, for now. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

> NEW GIRL is losing that new-show gleam. FOX:  Whether it’s been caused by the accumulated agony of FOX’s 4-sitcom schedule (with I Hate My Teenage Daughter and Raising Hope reruns as lead-ins), the reality results shows on the competing networks, or just viewers deciding they’re not as much in love with Zooey Deschanel as […]

  The CBS Friday line-up began the new year strongly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Another night with nothing on network television even scoring a 2 rating.  It’s a virtual guarantee that True Blood, airing in 25% of US homes, will top everything on broadcast television for the evening. ABC:  The network earned the nightly win, with both SECRET MILLIONAIRE and EXTREME MAKEOVER: WEIGHT LOSS EDITION at 1.5.  That was […]