Steadiness can be good news these days. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A steady but little-watched night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS ABC:  A rerun AMERICA’S FUNNIEST HOME VIDEOS was at 0.41.  AMERICAN IDOL crashed by three-tenths to 0.65.  A STEP INTO THE MOVIES special was at 0.34. CBS:  With a big NCAA TOURNAMENT lead-in, 60 MINUTES jumped 0.31 to 1.04.  THE EQUALIZER gained 0.03 to 0.65, NCIS: LA rose 0.09 to 0.53, and […]

  The NFL returneth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). The NFL Wild Card game on NBC at 8 pm ET (Baltimore […]

  AMC:  With one week to go until its fall finale, THE WALKING DEAD was of course at the top of the night, with a combined 7.0 (up 0.3 from last week) for its two primetime airings.  As has become traditional, this was only behind the week’s network football games (Sunday and Thanksgiving night) as […]

>AMC’s Walking Dead was clearly the top program on cable last week with Adults 18-49, with the season finale scoring an impressive 4.7 rating, up from a more typical 3.6 last week and beating the season premiere’s 4.2 rating on February 12.  How good is a 4.7 rating?  Just look at the broadcast competition last […]

  An OK start for the new FOX line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]