With HBO, AMC, TNT, USA, Lifetime, A&E and virtually every other cable network that airs scripted Sunday programming on seasonal hiatus, this Sunday belonged to Showtime. HOMELAND rose to yet another all-time high in total viewership for its 10PM airing, with 2.4M people watching (the 18-49 number stayed even at 1.0).  While the numbers […]

  The NFL PLAYOFFS, naturally, were dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  ABC’s game shows should probably have stuck with reruns against the Olympics. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Nothing like a train wreck.  FOX tried to channel some of the energy from past silly specials (When Animals Attack, Celebrity Boxing) last night with Stars in Danger: The High Dive, low-end celebrities trying to do the incredibly difficult sport of high diving.  The average rating for the two-hour special was a bad 1.3 with adults 18-49, […]

  More preseason football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 rating during prime time on Sunday (estimated from the 35.3 non-time-zone-adjusted fast national rating).  Last year, NBC scored a 7.66 rating […]

        NETWORK FINALS:  ABC’s DEMOCRATIC CANDIDATES DEBATE adjusted up to 1.3.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.04 to 0.53, with the lead-in hour up 0.02 to 0.32.  Discovery’s GOLD RUSH was at 0.48/0.36/0.22, compared to last […]

Based on the fast national ratings for Sunday, the Academy Awards telecast should average around a 13.4 rating with adults 18-49 (adjusting the preliminary 12.1 rating upward to account for the Pacific time zone seeing the show three hours before the normal network feed pattern).  If our estimated adjustment is correct, this would be the […]