Incremental changes. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  NETWORK UPDATE:  As expected, ABC adjusted downward when its local football simulcasts were removed, with DANCING WITH THE STARS at 1.8 (down 0.4 from last week) and the season premiere of CASTLE at 2.2, the same as last season’s premiere.  Both the new episode of THE BIG BANG THEORY and SCORPION gained 0.1 in […]

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The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday August 3 and Sunday August 4, 2013. (The 56 markets out of 210 total cover about 70% of the US television population.)   Golf was back in business this weekend with Tiger Woods running away with the WGC […]

  The Sked’s State of the Network Reports:  NBC, CBS, ABC and FOX Of the 10 hours each week programmed by the CW network, a grand total of 3 regularly have ratings over 0.6.  This gives rise to the question:  how long can Netflix revenues keep a network alive?  CW’s ratings are at (and sometimes […]

> Not at all the way the networks wanted May Sweeps to begin. NBC:  All the hype for 30 ROCK‘s live episode (a very busy half-hour with some great gags) and COMMUNITY‘s self-contained episode-long Law & Order parody bought both shows whopping increases of 0.1 from last week–which, as Mitch Metcalf showed yesterday, is essentially […]

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NFL afternoon doubleheader leading into prime (usually around a 4.6 rating from 7-10 […]

  As it turned out, you could stop the beat after all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]