DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  BROADCAST FINALS ABC:  An IN SEARCH OF WAKANDA tie-in special for the upcoming Marvel/Disney movie was at 0.30, followed by 20/20 down 0.07 to 0.31. CBS:  SWAT gained 0.02 to 0.43, FIRE COUNTRY dropped 0.05 to 0.42, and BLUE BLOODS was down 0.06 to 0.35. NBC:  The series premiere of LOPEZ VS LOPEZ was […]

>With CBS Monday in repeats, FOX moved into first place Monday night and can point to a promising second episode rating for Alcatraz.  The Bachelor had a relatively good night for ABC, although Castle failed to take advantage of the reality lead in.   Also, the official ratings for Sunday are in and, as expected, the […]

The 52nd weekend of the year is looking like $181 million for the top 12 films Friday-Sunday, a very healthy performance for the final weekend of the year. Opening at 2,537 theaters today (slightly below the 2,886 average theater count for opening weekends the last two years), The Wolf of Wall Street from Paramount should average a solid $9,600 per […]

  BROADCAST FINALS ABC:  COLLEGE FOOTBALL at 1.60. CBS:  A night of Christmas special reruns at 0.39/0.31/0.20. NBC:  Christmas special reruns at 0.55/0.33, followed by a DATELINE rerun at 0.32. FOX:  WWE SMACKDOWN slipped 0.02 to 0.54. CW:  Rerun Christmas specials at 0.06/0.06. TELEMUNDO:  A movie at 0.19. UNIVISION:  VENCER LA AUSENCIA dropped 0.08 to […]

> TOUCH:  Mondays 9PM on FOX, starting March 19 – Change the Channel FOX’s new series TOUCH got off to a very good start in the ratings with a “preview” episode last week (having American Idol as a lead-in didn’t hurt), and certainly indications are that it could be a solid hit when it makes […]

  The NCAA Tournament is already helping CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Based on Friday’s grosses, the first weekend of 2014 looks like $138 million for the top 12 films Friday-Sunday, up about 10% from similar weekends the past few years.   Opening at 2,867 theaters Friday, Paranormal Activity: The Marked Ones from Paramount grossed $6.8 million Friday, putting the fifth in the franchise on track for an $18.1 million […]