DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

NBC’s preseason continues to play out well. NBC:  GO ON has yet to face any real competition, but it held well with a 3.3 last night, and the episode was better structured than last week’s, with one central Matthew Perry story rather than multiple fragments.  THE NEW NORMAL, on the other hand, was preachy and […]

  REIGN’s time on the throne ended quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  OPENINGS:  HALLOWEEN ENDS (Universal, also on Peacock) underperformed badly with $41.3M, about 25% below pre-release expectations, and 17% under the $49.4M start for last year’s Halloween Kills, despite a stronger Thursday night start than Kills ($5.4M vs $4.9M).  The excuse de jour is the Peacock release, which would be dubious in any case considering […]

  BROADCAST FINALS:  Primetime COLLEGE FOOTBALL had FOX’s game at 1.23 and ABC’s at 0.69.  On CW, MAGIC WITH THE STARS dropped 0.03 to 0.04, and WORLD’S FUNNIEST ANIMALS held at 0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE FOOTBALL dominated, with games on ESPN at 1.32/0.80/0.42/0.28, Fox Sports 1 at […]

  In FOX’s new line-up, ALMOST HUMAN will take over the Monday 8PM slot from Bones post-baseball, then serve as lead-in to first Sleepy Hollow and then The Following.  It hails from Bad Robot, JJ Abrams’s mecca of genre TV and movies, and the Fringe connection is even stronger, because it’s written by J.H. Wyman, […]

  OPENINGS:  NO HARD FEELINGS (Columbia/Sony) slightly exceeded tracking expectations with $15.1M, but those expectations were themselves quite low.  With production and worldwide marketing costs in the neighborhood of $100M, the film will need to hold strongly for the next several weeks to reach any profit, and while it has the hard-R comedy field to […]

  The WORLD SERIES once again failed to create ratings fireworks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]