The return of AMERICAN IDOL was dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  The reruns of SNL and CMA COUNTRY CHRISTMAS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     NOTE:  At this time, we have no Saturday cable ratings lower than the Top 150 in the charts below. CABLE HIGHLIGHTS:  Once again, NFL […]

> The night was dominated by the World Series, but there was some fairy tale news from an unexpected place. NBC:  All things considered, it could have gone worse for the premiere of GRIMM.  A lot worse.  Although of course it didn’t win its hour against the Series, its 2.1 rating was by far the […]

  BROADCAST FINALS ABC:  HOLEY MOLEY dropped 0.06 to 0.37, THE CHASE rose 0.06 to 0.35, and WHO DO YOU BELIEVE was down 0.03 to 0.22. CBS:  Returning from a rerun week,, FBI gained 0.04 to 0.59, FBI: INTERNATIONAL edged up 0.02 to 0.51, and FBI: MOST WANTED was steady at 0.47. NBC:  YOUNG ROCK […]

  Another low night for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

>Deadline Hollywood is reporting a $37.3 opening day for Transformers: Dark of the Moon.  Adding in the $5.5 previews on Tuesday, the total for Transformers stands at $42.8 million.  These are very good numbers and beats the opening for Pirates of the Caribbean: On Stranger Tides, holder of the previous 2011 opening day record.  The […]

  BROADCAST FINALS:  ABC’s NBA game was at 0.61.  FOX’s MLS match was at 0.13.  CW’s originals were at 0.05/0.04.  NBC’s SNL returned from its Olympics break at 0.86.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL was at 0.45/0.41/0.35/0.33/0.29/0.21.  As the war in Ukraine continued to dominate, cable news […]

        NETWORK FINALS:  CELEBRITY WATCH PARTY gained 0.1 in final numbers, while the SWAT and SVU reruns lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE returned at the top of Thursday cable at 0.42.  Bravo’s REAL HOUSEWIVES OF NYC gained […]