REEF BREAK ended its summer quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

Monday preliminary broadcast ratings:

>With four nights of the May Sweep in (Thursday’s official ratings and Friday-Sunday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country.  Sunday night was very cruel to CBS and especially […]

  Friday remained a sleepy night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  MALEFICENT (Disney) performed as well as its Thursday night start suggested it might, at the high-end of expectations according to preliminary Friday numbers at Deadline and elsewhere.  The revisionist fairy tale surged to $24-25M on Friday (that includes the $4.1M from Thursday night), and should be headed for a weekend well north of $70M, […]

> Well-played, Marvel/Disney. THE AVENGERS:  Years of planning and marketing led to the 2d biggest opening day of all time, $80.5M, that was behind only Harry Potter and the Deathly Hallows Part 2 and its $91.1M.  (And Deathly Hallows 2 was far more front-loaded with Thursday midnight money, $43.5M compared to Avengers’ $18.7M.)  Now, the […]

  NETWORK UPDATE:  Game 3 of THE NBA FINALS climbed to 5.9 in time-zone adjusted numbers, while the primetime JIMMY KIMMEL LIVE and NBA COUNTDOWN fell to 1.0/1.6.  The only other adjustment was a 0.1 dip for the rerun SUPERNATURAL on CW. TUESDAY CABLE;  PRETTY LITTLE LIARS, just renewed for 2 additional seasons, returned to […]