Articles

FRIDAY BOXOFFICE: STUDIO SCORECARD – 1/14/12

Posted January 15, 2012 by Mitch Salem

> The Martin Luther King holiday weekend, a relatively small one for Hollywood because many people work on Monday, begins. UNIVERSAL: The studio made the fairly extraordinary decision to sit out the holiday movie season entirely, presumably because they didn’t think any of their product could compete.  They did, however, spend a lot of money […]

Full Story »

Articles

BEHIND THE FRIDAY BOXOFFICE – 11/2/12

Posted November 3, 2012 by Mitch Salem

  OPENINGS:  WRECK IT FALPH (Disney) is proving itself to be a canny mix of kid-friendly action with a video game millieu that can appeal to adults.  It’s Walt Disney Animation’s most Pixar-ish production to date (although the divisions are separate within Disney, John Lasseter supervises both), and headed for a $50M+ opening.  What Ralph […]

Full Story »

Articles

BEHIND THE FRIDAY BOX OFFICE – 6/28/13

Posted June 29, 2013 by Mitch Salem

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $37M weekend.  That puts it ahead of Melissa McCarthy’s $34.6M opening with Identity Thief, and remarkably enough, […]

Full Story »

Articles

Behind the Friday Box Office – 2/21/14

Posted February 22, 2014 by Mitch Salem

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with a $4M Friday and likely $12M weekend, won’t accomplish its goal of establishing Kevin Costner as the next elder statesman action-hero a […]

Full Story »

Articles

Behind the Friday Box Office – 11/21/14

Posted November 22, 2014 by Mitch Salem

  OPENINGS:  Congratulations and condolences to THE HUNGER GAMES:  MOCKINGJAY PART 1 (Lionsgate), which had the biggest day of any movie this year–yet at $55M (slightly higher than Friday afternoon estimates had projected) was a surprising disappointment.  That number was well behind the $67.3M for the first Hunger Games and the $71M for Catching Fire, a […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Thor: Ragnarok” Thunders, “A Bad Moms Xmas” Fizzles, “LBJ” MIA

Posted November 4, 2017 by Mitch Salem

  Those waiting for Marvel to stumble will have to go on waiting.  Based on preliminary numbers at Deadline, THOR: RAGNAROK (Marvel/Disney) had a $46M opening day (including $14.5M from Thursday night), the highest for any Marvel Universe title released outside the May-July corridor.  Opening day was up 44% from the start of Thor:  The […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “John Wick: Parabellum” Shoots “Avengers: Endgame,” “A Dog’s Journey” & “The Sun Is Also A Star” Slow

Posted May 18, 2019 by Mitch Salem

  JOHN WICK CHAPTER 3: PARABELLUM (Thunder Road/Summit/Lionsgate) marks a rarity these days, a solid and growing mid-level action franchise.  The first John Wick collected $5.4M on its first day and $14.4M for the weekend, the second was at $11M/$30.4M, and according to preliminary numbers at Deadline, Parabellum‘s first day was at $22.5M (including $5.9M […]

Full Story »

Articles

THE BIJOU BOXOFFICE: Footnotes 8/27/11 – Be Afraid of the Boxoffice

Posted August 27, 2011 by Mitch Salem

> The full extent of theatre closings and other Hurricane Irene-related events isn’t yet known, so projections may be high at this point. That being said, this was never going to be a good weekend at the boxoffice:  in late August, the studios don’t open their heavy hitters.  What audiences there are continue to flock […]

Full Story »