OPENINGS:  Is it a danger sign or just one of overexuberance that the Friday estimates for MAN OF STEEL (Warners) diminished during the day, slipping from over $50M to the final estimate of $44.1M?  We’ll know a lot more on Sunday, when word of mouth has kicked in.  In any case, the gigantic amount […]

  OPENINGS:  THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half the normal big-studio amount) is a big help.  The key:  minimal expensive TV advertising.  […]

  There’s so much product in the marketplace right now that overall numbers for the summer movie season seem fairly robust–but looked at title by title, we see two blockbusters (Iron Man 3 and Fast & Furious 6) and then a lot of films that will be happy to hit breakeven. OPENINGS:  Expectations were low […]

  OPENINGS:  The $38.2M opening day for FAST & FURIOUS 6 (Universal) was the 28th biggest opening day of all time–not bad for a franchise that was floundering without either of its original stars 3 movies ago.  It has a chance of becoming the #2 Memorial Day opening ever, a mark currently held by the […]

  OPENINGS:  STAR TREK: INTO DARKNESS (Paramount) is the first underperformer of the summer, and there will be plenty of harrumphing and speculation about why that is.  With Sunday likely to be much weaker than last weekend’s Mother’s Day, Darkness will be hard-pressed to match in 4 days (plus Wednesday night screenings) the $79.2M that […]

    OPENINGS:  THE GREAT GATSBY (Warners) opened about as well as Warners could have hoped with a $19.8M Friday (including Thursday night).  Mothers Day is traditionally a big ticketselling day, especially for female-skewing films, and that should cushion the weekend to perhaps $55M despite bad reviews and unimpressive exit poll results, although there’s still […]

  OPENINGS:  IRON MAN 3 (Disney) was exactly where it was expected to be, its $68.3M US opening day (the 8th largest ever) considerably higher than Iron Man 2‘s $51.2M, but not quite in a league with The Avengers’ $80.8M.  That should mean a $170M-ish weekend.  Meanwhile, Iron 3 has made a spectacular $388.3M internationally […]

  OPENINGS:  PAIN & GAIN (Paramount) is a “relationship” movie, not in the sense of the relationships between the movie’s characters (oh God, no), but the relationship between the studio and its director, Michael Bay.  This was a passion project for Bay, and Paramount agreed to let him make it–and oh, by the way, also […]