jack the giant2
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EARLY WEEKEND BOXOFFICE – 3/2/13

Posted March 3, 2013 by Mitch Salem

  JACK THE GIANT SLAYER (Warners) climbed in its 2nd day of release, but not high enough to make any real difference.  Jack, according to preliminary numbers at Deadline, had a 60% Saturday bump, a good-but-not-great family audience increase (Escape From Planet Earth rose 80% on its 2d day a couple of weeks ago), which […]

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identity thief3
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EARLY WEEKEND BOXOFFICE REPORT – 2/9/13

Posted February 10, 2013 by Mitch Salem

  Storms be damned:  according to preliminary numbers at Deadline, despite (or because of) the snows on the East Coast, Saturday was a very healthy day at the multiplexes.  Far from taking a Day 2 hit, IDENTITY THIEF (Universal) had a 33% Saturday bump comparable to the 2d day track of Bridesmaids, and now looks […]

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Alien Covenant
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EARLY FRIDAY BOX OFFICE: “Alien: Covenant” Doesn’t Blast Off, “Everything” Mild

Posted May 20, 2017 by Mitch Salem

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

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Fate of the Furious
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EARLY FRIDAY BOX OFFICE: “Fate of the Furious” Loses Speed But Zooms Past Competition

Posted April 15, 2017 by Mitch Salem

  How big is big enough?  It’s a question that comes up on giant franchise installments, and the latest is THE FATE OF THE FURIOUS (Universal), the 8th in its series.  According to preliminary numbers at Deadline, its opening day earned $45.5M (including $10.4M from Thursday night), a huge number, but down 33% from Furious […]

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trouble with the curve 2
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SHOWBUZZDAILY EARLY WEEKEND BOXOFFICE REPORT – 9/22/12

Posted September 23, 2012 by Mitch Salem

  This weekend’s boxoffice is something like a dead heat in a $5000 claiming race at a second-rate track.  According to preliminary numbers at Deadline, TROUBLE WITH THE CURVE (Warners), END OF WATCH (Open Road) and HOUSE AT THE END OF THE STREET (Relativity) are all claiming identical $13.2M totals for the weekend.  This means […]

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frozen
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HOLIDAY BOX OFFICE: New Year’s Eve Still “Frozen”

Posted January 1, 2014 by Mitch Salem

  New Year’s Eve box office results were all over the place, with kids still home from school while adults chose some movies (but not others) as their picks to see out the year.  Also, not all studios have yet reported their Tuesday numbers, notably Sony, Universal, Lionsgate and The Weinstein Company.  Still, here’s what […]

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Guardians 2
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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

Posted May 6, 2017 by Mitch Salem

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

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Independence Day Resurgence
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EARLY FRIDAY BOX OFFICE: “Independence Day” Doesn’t Surge, “Shallows” Deeper Than Expected

Posted June 25, 2016 by Mitch Salem

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

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