Sully
Articles

EARLY FRIDAY BOX OFFICE: “Sully” Flies Over “Blair Witch,” “Bridget Jones,” “Snowden”

Posted September 16, 2016 by Mitch Salem

  It was Bombs Away! for the weekend’s new openings, and even though SULLY (Village Roadshow/RatPac/Warners) will easily win the stanza, it’s not performing thrillingly either.  According to preliminary numbers at Deadline, its second Friday was $6.3M, down 48% from last week’s opening day.  By comparison, the 2d Friday for Bridge of Spies was down […]

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Tarzan
Articles

EARLY FRIDAY BOX OFFICE: “Purge” Swings Past “Tarzan” & Shrinks “BFG,” But “Dory” Outswims All

Posted July 2, 2016 by Mitch Salem

  Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate.  According to preliminary numbers at Deadline, it was the low-budget THE PURGE:  ELECTION YEAR (Blumhouse/Universal) that led the group on Friday with $13.4M (including $3.6M from Thursday night), better than the $13M opening day for Anarchy, the last […]

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Dark Tower
Articles

FRIDAY BOX OFFICE: “The Dark Tower” Short, “Kidnap” OK, “Detroit” Low

Posted August 5, 2017 by Mitch Salem

  THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion.  It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend.  The production budget was reportedly kept reasonable in the $60Ms, but Sony gave it an A-level marketing campaign, which will put total […]

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Secret Life of Pets
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EARLY FRIDAY BOX OFFICE: “Secret Life of Pets” Makes “Mike & Dave” Roll Over & Play Dead

Posted July 9, 2016 by Mitch Salem

  For the fourth consecutive weekend, an animated movie will lead the box office, as Finding Dory‘s mantle is taken by THE SECRET LIFE OF PETS (Illumination/Universal).  With a $38M Friday (including $5.3M from Thursday night) reported in preliminary numbers at Deadline, Pets is on track for a $95M weekend, which would make it the […]

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Ghostbusters
Articles

EARLY FRIDAY BOX OFFICE: “Ghostbusters” No Scare For “Pets”

Posted July 16, 2016 by Mitch Salem

  The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Melissa McCarthy collaborations The Heat or Spy.  But Ghostbusters cost 2-3x as much, $275M+ including production and global marketing, and a […]

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Star Wars Force Awakens montage
Articles

EARLY WEEKEND BOX OFFICE: “The Force Awakens” Stays Colossal On Saturday

Posted December 20, 2015 by Mitch Salem

  After its history-making $120.5M opening day, there were two pre-existing Saturday models that STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney) could have followed.  The final Harry Potter was so front-loaded that it crashed by 53% from Friday to Saturday.  On the other hand, Jurassic World gently declined by 15%, similar to the 14% drop for […]

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Jason Bourne
Articles

EARLY FRIDAY BOX OFFICE: “Bourne” Solid, “Bad Moms” Fair, “Nerve” Slowing

Posted July 30, 2016 by Mitch Salem

  JASON BOURNE (Universal) is performing in line with expectations.  Preliminary numbers at Deadline have its opening day at $22M (including $4.3M from Thursday night), down just 10% from the $24.7M start (with no Thursday screenings) for 2007’s Bourne Ultimatum, the last Matt Damon/Paul Greenglass title in the franchise.  Great word of mouth gave Ultimatum […]

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Wonder Woman
Articles

EARLY FRIDAY BOX OFFICE: “Wonder Woman” Becomes Summer’s Superhero; “Pirates” Collapses

Posted June 3, 2017 by Mitch Salem

  WONDER WOMAN (RatPac/Wanda/Ten Cent/DC/Warners) is proving to be exactly what its studio–and the summer box office in general–needed.  For Warners, it’s giving the embattled DC mega-franchise its first taste of critical praise since the days of The Dark Knight, which is important in itself, and that’s paying off in ticket sales.  Preliminary numbers at […]

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