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Behind the Weekend Box Office – 9.5.2021

  OPENINGS:  The limits of the pandemic-era box office, not to mention the historically lowest-grossing holiday weekend of the year, were tossed aside by the super powers of the MCU, as SHANG-CHI AND THE LEGEND OF THE 10 ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office 1.2.2022

  HOLDOVERS:  Pandemic box office champion SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) had no trouble keeping its throne over New Year’s weekend, down 38% to $52.7M, with a running US total of $609.9M.  The Janu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.10.2022

  OPENINGS:  THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Stran...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.5.2020

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: Th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.10.2019

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $15...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.19.17

  OPENINGS:  THE GREAT WALL (Legendary/Universal) scraped its way to $18.1M in the US, and should add another $3M or so on Monday.  The $50M it will hope to reach here will barely pay for its US marketing campaign, so th...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.1.2020

  OPENINGS:  The only new wide release on Halloween weekend was the low-budget horror movie COME PLAY (Focus/Universal), which was relatively impressive compared to last week’s $1.3M for Empty Man with $3.2M.  It s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.25.2022

  OPENINGS:  The weekend’s awful weather is being given the blame for a subpar Christmas holiday box office, but the fact remains that audiences appeared unenthused (or worse) about the new offerings.  PUSS IN BOOT...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.8.2023

  OPENINGS:  Early January is a potent slot for horror movies, and M3GAN (Blumhouse/Universal) kicked off the year with a strong $30.2M, essentially the same as last year’s $30M for the rebooted Scream, despite all ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/18/2018

  OPENINGS:  Disney is the land where dreams come true, but not even their wizards could have imagined the scale of BLACK PANTHER (Marvel/Disney), which has crashed through all expectations–not just as a big-budget ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.4.2023

  OPENINGS:  SPIDER-MAN: ACROSS THE SPIDER-VERSE (Marvel/Sony Animation) flew past expectations with a $120.5M US opening, more than triple Into the Spider-Verse‘s $35.4M start in 2018.  That made it the 2nd bigges...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.22.2018

  OPENINGS:  I FEEL PRETTY (Voltage/H Brothers/STX) became the first Amy Schumer movie to dip on its 2nd day of release, indicating weak word of mouth.  Its $16.2M weekend put it in 3rd place for the weekend, with uncert...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 11.14.2021

  OPENINGS:  CLIFFORD THE BIG RED DOG (Nickelodeon/Paramount, also on Paramount+) opened on Wednesday and earned $22M over 5 days, $16.4M of it over the weekend.  That’s somewhat above the $13.1M start for Paw Patr...
by Mitch Salem
 
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