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Behind the US/Worldwide Weekend Box Office – 8.11.2019

  OPENINGS:  SCARY STORIES TO TELL IN THE DARK (CBS/Lionsgate) dropped 21% on its 2nd day of release, which isn’t unusual for the horror genre (recently, The Curse of La Llorona fell 26% on its Day 2, and Child̵...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.25.2020

  OPENINGS:  The only wide launch this week (2027 theatres) was the horror movie THE EMPTY MAN (20th/Disney), which despite its big-studio credentials had a nearly invisible level of marketing behind it, and started with ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.10.2021

  OPENINGS:  In the US, NO TIME TO DIE (UA/MGM) opened at $56M, at the low end of expectations–and “expectations” are usually already set low so that the press will report that a film has “overperf...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.21.2022

  OPENINGS:  With little else new around, DRAGON BALL SUPER: SUPER HERO (Crunchyroll/Sony) seized the weekend with $20.1M, a bit lower than the studio’s Dragon Slayer: Mugen Train, which opened with $21.2M at about ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer i...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/25/15

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the C...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/10/16

  OPENINGS:  THE REVENANT (Regency/20th) had an impressive $38M start, the #5 January wide opening ever (although tomorrow’s final numbers could send it below Lone Survivor‘s $37.8M, the comp it wanted to beat...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.3.2019

  OPENINGS:  A MADEA FAMILY FUNERAL (Lionsgate) launched at $27.1M, and with the exception of the outliers Madea Goes To Jail ($41M) and A Madea Christmas ($16M), that puts it in the standard $21-30M range of the franchis...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.8.2019

  OPENINGS:  DARK WATERS (Focus/Universal) expanded into wide release at 2012 theatres, and emerged with a mild $4.1M.  (By comparison, Focus’s previous release Harriet opened at 2059 with an $11.7M weekend.)  Its...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 1.17.2021

  OPENINGS:  THE MARKSMAN (Open Road) allows Liam Neeson to lay claim to being the most prolific movie star of the pandemic, following on the releases of Honest Thief and the smaller-scale Made In Italy.  Despite a holid...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.6.2022

  OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.27.2022

  OPENINGS:  STRANGE WORLD (Disney) couldn’t muster any significant family audience over the Thanksgiving holiday, with $18.6M for the full 5 days and $11.9M for the 3-day weekend.  Nor did it have appeal overseas,...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 1/5/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount), with its $18.2M weekend, made less at 2867 theatres than the first Paranormal made at 760, a little more than 4 years ago.  It was also well below the $29M w...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/10/15

  OPENINGS:  HOT PURSUIT (MGM/Warners) is looking for a very small Mother’s Day drop of 15% so that it can reach $13.3M for the weekend.  Even if it gets there, that’s a dull number, and Pursuit, which was pr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.26.2019

  OPENINGS:  ALADDIN (Disney) will probably be in the top half-dozen Memorial Day openings when Monday brings it to $105M or so (the 3-day total is $86.1M).  Compared to other Disney live-action reboots of animated hits,...
by Mitch Salem
 
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