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Behind the Weekend Box Office – 3/23/14

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/31/16

  OPENINGS:  JASON BOURNE (Perfect World/Universal) is claiming a $60M US start, although as is par for the course, that number includes an aggressive Sunday estimate and could come down a bit on Monday.  In any case, it...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/10/14

  OPENINGS;  It’s no surprise that a sequel has already been announced (and scheduled for June 3, 2016, for those who like to get their Fandango orders in early) for TEENAGE MUTANT NINJA TURTLES (Nickelodeon/Paramou...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/25/15

  OPENINGS:  Nothing improved for the weekend’s newcomers after Friday’s dim numbers.  THE LAST WITCH HUNTER (QED/Summit/Lionsgate) led with a soft $10.8M, and whether or not Lionsgate is being entirely frank...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.18.2017

  OPENINGS:  Despite the advantage of a Father’s Day weekend start, CARS 3 (Pixar/Disney) had the lowest opening of its franchise with $53.5M, 19% below Cars 2, and even 11% behind 2006’s original Cars.  It&#...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/21/14

  Although we’re still a few days away from December 25, the holiday movie rush is upon us, which should mean an unusually strong Sunday that will lead into 2 solid weeks of weekday numbers that look more like weeken...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/24/16

  OPENINGS:  The east coast blizzard seems to have had less effect on the weekend box office than one might have assumed, considering that all the newcomers went up from Friday to Saturday, even though they were in typica...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/30/14

  This weekend was fine… but just wait till next week. OPENINGS:  Polarizing, controversial, dark, revisionist, divisive–and a hit.  NOAH (Paramount/Regency) took in $44M in the US this weekend after a 16% Sa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/21/15

  OPENINGS:  INSIDE OUT (Pixar/Disney) had the largest opening for an animated non-sequel ever at $91.1M.  (Disney is claiming a slightly more abstract record as well, the largest opening for a film that isn’t base...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/7/16

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Sa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.25.2017

  OPENINGS:  For a Wednesday opening, TRANSFORMERS: THE LAST KNIGHT (Huahua/Paramount) had a fairly good 27% Saturday bump in the US (by comparison, 2011’s Dark of the Moon went up just 5% on its parallel day), whic...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/11/15

  OPENINGS:  TAKEN 3 (Europa/20th) had a very decent 5% Saturday bump (so much for the movie’s quality affecting word of mouth), and is currently claiming a $40.4M weekend, which would make it the #2 January opening...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/7/16

  OPENINGS:  It was only 20 years into their career, with 2007’s No Country For Old Men ($74.3M in the US) that Joel and Ethan Coen began to be considered box office forces, and even after that, only True Grit (thei...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/6/14

  Marvel brings summer ticket sales to April. OPENINGS:  The record-breaking $96.2M US opening weekend for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney), the highest ever in April (it may come down $1M or so tomorrow thank...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/28/15

  OPENINGS:  TED 2 (MRC/Universal) suffered a 16% Friday-to-Saturday drop, and is currently projected by its studio to have a $33M weekend, down 40% from the $54.4M start for the original Ted 3 years ago.  Overseas, Ted ...
by Mitch Salem
 
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