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THE SKED: “Up All Night” 2.0

> UP ALL NIGHT is a crucially important piece of new programming for NBC this fall, as you can tell from Mitch Metcalf’s Fall Promo Analysis, where it’s the network’s most-promoted new show.  Not only doe...
by Mitch Salem
 
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THE SKED: “Grimm” is No Fairy Tale

> NBC, taking its successes where it can find them, has renewed GRIMM for a second season.  The show has done solidly on Friday nights, with ratings in the mid-1s that often win the hour, so it was never in any danger of b...
by Mitch Salem
 
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THE SKED: Week 2 + 1 – NBC Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 12/28/11

> OK, now they’re not even trying:  every single show on network TV last night was a repeat. CBS:  Which is exactly how CBS likes it.  Not to rub salt in NBC’s many wounds, but the CBS average last ni...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 3/22/12

> Maybe everyone went to see The Hunger Games last night. FOX:  With lower than usual competition on all the other networks, TOUCH debuted with its first regular episode to a 3.3 that wasn’t as good as it looked.&nbs...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS October 4

>Wednesday ratings are settling into predictable patterns for the most part, and Suburgatory on ABC had a decent second week.  FOX’s The X-Factor seems to settling around a high-3 or 4 rating. ABC’s Suburgatory...
by Mitch Metcalf
 
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THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 1/11/12

> AKA the season’s final pre-American Idol Wednesday. NBC:   In the absence of the 600-pound gorilla that’s arriving in a week, the new 8-9PM hour did respectably.  WHITNEY‘s 2.1 was slightly hi...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through Sep 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 3/29/12

> The new shows tumble. FOX:  TOUCH faced new scripted competition from CBS for the first time, and even though NBC and ABC were still mostly in repeats during the hour, Touch lost half a ratings point to 2.8.  That&#...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 10/5/11

> The bell tolled for another failed new series last night, which was otherwise fairly stable. ABC:  If SUBURGATORY can hold its rating around last night’s 3 for another week, it should be a strong candidate for an e...
by Mitch Salem
 
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THE SKED: “Community” and “Whitney” Stay On the Shelf

  Adjust all those DVRs set for the season premiere of the newly revamped COMMUNITY.  (And both of those set to record WHITNEY as well.)  The two shows had been scheduled to join the NBC Friday line-up on October 19, but...
by Mitch Salem
 
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THE SKED’S MIDSEASON RETURN: “Up All Night”

> This week UP ALL NIGHT was promoted to NBC’s version of the big leagues, where many felt it belonged from the start.  It’s switched places with Whitney and been given the benefit of The Office, NBC’s on...
by Mitch Salem
 
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THE SKED: WEDNESDAYS This Fall

> WEDENESDAYS this Fall officially start September 21, although several series get an early start tonight: Survivor on CBS, Up All Night and Free Agents on NBC in a special 10-11 pm time period after the finale of America’...
by Mitch Salem
 
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THE SKED’S 2012/13 FIRST CUT: NBC Needs & Possibilities

> Today Mitch Metcalf, veteran programming executive Ted Frank and I continue our week-long pre-Upfronts look at the challenges facing each of the broadcast networks and their potential strategies for next season.  We̵...
by Mitch Salem
 
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