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The Sked: Summer Olympics Ratings Day 3

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked...
by Mitch Metcalf
 
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The Sked: Wednesday Week 8 — The Return of Whitney: If a Tree Falls in a Forest…

NBC crashed back into fourth place, after last week’s dream-like two-hour Voice episode.  This week the regular schedule came back with one change — the return of Whitney in place of the dismal Animal Practice ...
by Mitch Metcalf
 
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The Sked: Tuesday Week 6

NBC cruised to a commanding 4.0 rating with adults 18-49 last night, thanks to an extra hour of The Voice and a benching of the comedies.  CBS finished in second place with a 2.6 rating, where the network seems to have settl...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 3/17/13

  Daylight Savings Time only made ABC’s Sunday troubles worse. ABC:  It’s getting harder to label ONCE UPON A TIME as a “hit,” with last night’s episode tying its series-low 2.2 and the num...
by Mitch Salem
 
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The Sked: America’s Got Talent Sees No Olympic Lift

NBC eked out a narrow victory Tuesday, averaging a 2.3 Adult 18-49 rating in prime time.  America’s Got Talent returned to the air with a 2.7 rating from 8-10 pm, exactly where it was on July 24, the last Tuesday teleca...
by Mitch Metcalf
 
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The Sked: Monday Ratings September 24 — The Season Begins

It’s going to be a long fall for CBS on Monday nights.  Last night’s slate of season premieres on CBS average a 2.7 Adult 18-49 rating in the fast nationals, far below the 3.6 nightly rating we forecast back in May...
by Mitch Metcalf
 
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The Sked: Wednesday Week 6 — Scary Halloween for Networks

Halloween always depresses television usage levels of 2-34 year-olds, but last night it looks like 35-49 year-olds also took the night off from watching TV in greater than normal numbers.  Just an awful night for network TV, w...
by Mitch Metcalf
 
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Broadcast Network Rankings through December 30 — NFL Delivers Again Big Time for NBC

LAST NIGHT.  Christmas came again to NBC in the form of last night’s Sunday Night Football game, the final regular season game of the year but which actually was an extra playoff game.  Washington defeated Dallas in a...
by Mitch Metcalf
 
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Broadcast Weekly & Summer Averages through August 26

CBS is looking like a 1.50 rating for the week of August 20-26, enough for a share of first place this week but down 10% from the same week last year.  The NFL preseason games last year were a 2.0 on Friday (GB at IND) and 1.8...
by Mitch Metcalf
 
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The Sked: Sunday Week 5 — FOX Steals a Sunday Victory from NBC

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversia...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through 12 Nights — Updated Chart

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth fr...
by Mitch Metcalf
 
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The Sked: Wednesday Ratings — Cannonball!

Nothing like a train wreck.  FOX tried to channel some of the energy from past silly specials (When Animals Attack, Celebrity Boxing) last night with Stars in Danger: The High Dive, low-end celebrities trying to do the incre...
by Mitch Metcalf
 
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The Sked: Idol Returns — Minaj and Carey Not the Answer

American Idol returned to the air last night, winning the night handily but continuing the show’s long slide from phenomenon to mere mortal status.  The two-hour premiere last night averaged a 6.0 adult 18-49 rating fro...
by Mitch Metcalf
 
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Broadcast Network Rankings through Week 7

SEASON TO DATE through seven full weeks (46 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.85 rating in prime time (up 23% from the same period last year). CBS is in second place with...
by Mitch Metcalf
 
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