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The Sked: Thursday Week 5 — MLB Ratings on Track toward NHL

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correct...
by Mitch Metcalf
 
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Broadcast Network Rankings through January 6 — Football Still King

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final...
by Mitch Metcalf
 
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Weekly Network Ratings & Summer to Date Rankings

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC is on track to hang on for another victory in primetime with adults 18-49 this past week, althoug...
by Mitch Metcalf
 
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The Sked: Olympics Ratings Day 5 — NBC Hoping Closing Ceremony Never Happens

Last night’s coverage of the fifth night of the London Summer Olympics averaged a 12.2 rating with Adults 18-49 on NBC in prime time.  The highlights of the night were the team competition for women’s gymnastics an...
by Mitch Metcalf
 
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The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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The Sked: Thursday Ratings — NBC’s Temptation to Permanently Strip The Voice Continues

CBS won Thursday night, as NBC got into the game on the night (kind of — if you call a 2.1 rating from 8-11 pm competing).  Once again, The Voice solved some more problems on yet another night, improving 90 of the 180 ...
by Mitch Metcalf
 
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The Sked: Updated Super Bowl National Ratings

The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” ...
by Mitch Metcalf
 
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The Sked: NBC’s Post-Olympic Reality

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour prem...
by Mitch Metcalf
 
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Baseball Playoffs Continue to Underwhelm

Major League Baseball’s 2012 Playoffs (or Postseason as MLB insists it is called) could not be more competitive or interesting on the field.  Most series in the Division Championship round going the limit to five games, ...
by Mitch Metcalf
 
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Broadcast Season to Date Rankings

SEASON TO DATE through eight full weeks (54 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, November 18, 2012): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 14% from the same ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Match Last Year’s Second Weekend

The NBA playoffs continued on three networks this weekend, and the eight games collectively were very close to the comparable games last year (+1% overall).  The two ABC games were the highest-rated by far: a 5.0 household rat...
by Mitch Metcalf
 
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Broadcast Network Ratings — The Rough Season Continues

Week 37 of the broadcast season (May 28-June 3) recently concluded, the first full week of summer as defined by the broadcasters with almost all scripted shows in repeats and summer reality shows dominating the airwaves.  The ...
by Mitch Metcalf
 
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The Sked: Tuesday September 11 Ratings

Score another nightly victory for NBC in its early roll-out.  The network averaged a 2.9 rating with Adults 18-49 from 8-11 pm last night, which got off to a solid start at 8 pm with night two of The Voice (3.9 rating for th...
by Mitch Metcalf
 
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The Sked: Saturday Week 5 — Notre Dame Football Matches Popularity of World Series

Game 3 of the least-viewed World Series ever battled NCAA football (a very good Notre Dame vs Oklahoma game between two highly-ranked teams) last night.  In the fast nationals, college football on ABC edged Game 3 on FOX 2.5 t...
by Mitch Metcalf
 
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The Sked: Monday Early Ratings — Updated with Alabama-Notre Dame Final Ratings

NBC’s Deception premiered to a 2.0 adult 18-49 rating in the fast nationals last night (very close to our 1.9 rating forecast).  Look for the series to go down a few tenths from here in the next few weeks.  Biggest Lo...
by Mitch Metcalf
 
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