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EARLY FRIDAY BOX OFFICE: The Annual Labor Day Weekend Yawn

  Labor Day Weekend is the only holiday that doesn’t make people gravitate to the movies, and this year will be no exception.  Based on preliminary numbers at Deadline, the 5-week old GUARDIANS OF THE GALAXY (Marvel...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.16.2019

  Note:  The Father’s Day tide is expected to lift virtually all movie boats on Sunday, and the studios have factored that into their weekend estimates.  However, next weekend’s declines may be steeper than u...
by Mitch Salem
 
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Behind the Friday Box Office – 5/30/14

  OPENINGS:  MALEFICENT (Disney) didn’t come cheap–with worldwide marketing, its price-tag will top $300M.  But it seems to be money well spent, as its $24.2M Friday should propel it into a $70M+ weekend.  I...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Hollywood Takes The Holiday Off

  Labor Day weekend is always the exhausted last gasp of the summer movie season, but this year the studios didn’t even try.  Partly it’s the effect of August having generally been a disaster in 2015 (last yea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.23.2019

  OPENINGS:  TOY STORY 4 (Pixar/Disney) opened with $118M in the US, and that’s obviously a huge amount of money and in a different dimension from the flops that Hollywood has weathered over the past several weeks.�...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Faultless “Stars” Halts “Edge of Tomorrow”

  THE FAULT IN OUR STARS (20th) ran away with Friday’s box office, demonstrating the hunger out there for movies that aren’t centered on special effects extravaganzas.  Based on preliminary numbers at Deadline...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tu...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Transformers” Surges to Possible 9-Digit Weekend

  Despite a $8.7M start on Thursday night that was no better than the year’s other blockbusters, and bulletins throughout the day that business was slightly softer than expected, reports at Deadline and elsewhere ar...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “X-Men: Apocalypse” Underwhelms, “Alice 2″” Flops

  Franchises are the lifeblood of Hollywood, so it has to chill studios to see three of those entries falter in a single 2-weekend period, especially since the stakes are higher for this week’s arrivals than last wee...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.14.2019

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a res...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE: No Parades For This Holiday

  Although ticket sales were up from July 4th, preliminary numbers at Deadline indicate that they remained very soft on Saturday, and in general, current releases will be at the low end of their weekend expectations.  Tha...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.1.2019

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, ...
by Mitch Salem
 
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