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WEDNESDAY BOXOFFICE: Look Down!

  Twas the day after Christmas, and all through the multiplex, theater owners were startled to see a lot more empty seats than they had the day before.  Normally the boxoffice is basically stable on the day following Chri...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: “The Hobbit” Could Hit December Record

  It’s impossible to know at this point how the unspeakable events in Newtown on Friday will affect family behavior over the weekend, and even though this tragedy, unlike the Aurora massacre in July, has no direct co...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAW...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/14/12

  OPENINGS:  This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else.  Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the mo...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/18/12

  OPENINGS:  Thanks to a slightly higher Saturday than its predecessor (down 42% from Friday instead of 44%), THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate) is headed for the 2nd highest opening of the franc...
by Mitch Salem
 
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