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Behind the US/Worldwide Weekend Box Office – 2.5.17

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well e...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.4.2018

  OPENINGS:  WINCHESTER (CBS/Lionsgate) didn’t benefit from having the weekend to itself, with a $9.3M opening that was undistinguished even by the standards of low-budget horror Super Bowl Weekend arrivals.  (The ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Force Awakens” Shreds the Record Books

  There was never any doubt that STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney) was going to be huge.  The issue was almost existential:  how big was it possible for a December opening to be, when the month–which ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.29.2017

  OPENINGS:  JIGSAW (Lionsgate) had a better Saturday hold than Saw VI (down 21% instead of 32%), and that saved it from having the lowest opening weekend of the franchise.  However, its $16.3M start is still far below t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.14.2019

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a res...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.27.2020

  OPENINGS:  There were no truly wide openings this weekend.  However, a few low-budget films entered mid-level distribution.  The horror movie SHORTCUT (Gravitas) averaged $420 over the weekend at 725 theatres for a $3...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.15.2018

  OPENINGS:  Although the numbers are lower, RAMPAGE (New Line/Warners) is playing much like Kong: Skull Island, another giant monster movie judged by parents to be child-friendly.  Rampage rose 20% on Saturday, giving...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.25.2020

  OPENINGS:  The only wide launch this week (2027 theatres) was the horror movie THE EMPTY MAN (20th/Disney), which despite its big-studio credentials had a nearly invisible level of marketing behind it, and started with ...
by Mitch Salem
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Behind the US/Worldwide Weekend Box Office – 2.17.2019

  OPENINGS:  ALITA: BATTLE ANGEL (20th) squeezed everything it could out of its opening 2-holiday week, with paid preview screenings on Monday, Tuesday and Wednesday nights (totaling $2.4M) preceding its official Thursday...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Logan” Huge, But “Get Out” Holds & “The Shack” Solid

  This weekend was expected to belong to LOGAN (TSG/20th), and the R-rated, critically acclaimed superhero drama is delivering in a big way.  Preliminary numbers at Deadline have opening day at $32M (including $8.5M from ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.11.2019

  OPENINGS:  SCARY STORIES TO TELL IN THE DARK (CBS/Lionsgate) dropped 21% on its 2nd day of release, which isn’t unusual for the horror genre (recently, The Curse of La Llorona fell 26% on its Day 2, and Child̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.2.2018

  OPENINGS:  At $6.5M, THE POSSESSION OF HANNAH GRACE (Screen Gems/Sony) performed adequately for a low-budget horror item placed in one of the lower-grossing weekends of the year.  Possession also earned $4.1M in 17 int...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Rogue One” & “Sing” On Top Again, “La La Land” To Become 2016’s #1 Indie

  There were no new openings for New Year’s weekend, and not much in the way of surprises among the returning titles.  ROGUE ONE (Lucasfilm/Disney) continued its ride through the holidays with $18.1M on Friday accor...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.26.2017

  OPENINGS:  3-day weekend totals were largely in line with where they were headed on Friday night.  COCO (Pixar/Disney) settled in at $49M ($71.2M since Wednesday).  On a 3-day basis, that was almost exactly the same a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.3.2017

  OPENINGS:  Hollywood’s barely-breathing Labor Day weekend didn’t get any healthier on Saturday.  The CLOSE ENCOUNTERS OF THE THIRD KIND (Columbia/Sony) re-release had a 35% Saturday bump, and like everythin...
by Mitch Salem
 
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