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Behind the US/Worldwide Weekend Box Office – 2/18/2018

  OPENINGS:  Disney is the land where dreams come true, but not even their wizards could have imagined the scale of BLACK PANTHER (Marvel/Disney), which has crashed through all expectations–not just as a big-budget ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.29.2020

  OPENINGS:  Under the current circumstances, the 5-day $17M opening ($9.7M Friday-Sunday) for THE CROODS: A NEW AGE (DreamWorks Animation/Universal) counts as a win, with comparisons to the original Croods or any other T...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.27.2022

  OPENINGS:  STRANGE WORLD (Disney) couldn’t muster any significant family audience over the Thanksgiving holiday, with $18.6M for the full 5 days and $11.9M for the 3-day weekend.  Nor did it have appeal overseas,...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Aladdin” Grants Disney’s Wish, “Brightburn” & “Booksmart” Slow

  ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo.  The Memor...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.8.2023

  OPENINGS:  THE EXORCIST: BELIEVER (Blumhouse/Morgan Creek/Universal) was at the low end of expectations with $27.2M, and it was also below projections internationally with $17.9M in 52 markets.  It’s hard to tell...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Beauty” Still The Beast, “Power Rangers” Solid, “Life” Weak, “Chips” DOA

  Despite a trio of new entries as competition, BEAUTY & THE BEAST (Disney) wasn’t expected to have any trouble staying in control of its 2d weekend, and it didn’t.  Preliminary numbers at Deadline have Fr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.10.2019

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $15...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed ear...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.24.2018

  OPENINGS:  JURASSIC WORLD: FALLEN KINGDOM (Legendary/Perfect World/Universal) is claiming a round-number $150M US opening (actually $150.001M, which is cute), a number that relies on an extremely strong Sunday projectio...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.16.2022

  OPENINGS:  The 18-34 audience that now defines theatrical distribution in the US showed up for SCREAM (Skyglass/Paramount), propelling the reboot to $30.6M for the 3-day weekend and $35M for the 4-day holiday.  Reporte...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.2.2020

  OPENINGS:  A Super Bowl weekend opening generally doesn’t indicate studio confidence, and GRETEL & HANSEL (UA/MGM) started its box office life with a pale $6.1M weekend.  It probably won’t get much past...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.19.2017

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big on...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.6.2022

  OPENINGS:  ONE PIECE FILM: RED (Crunchyroll/Sony) opened at $9.5M, on the low end of recent national anime releases compared to Jujutsu Kaisen‘s $18M and Dragon Ball Super‘s $21.1M.  As is typical for the g...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.18.2018

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.20.2018

  OPENINGS:  Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpo...
by Mitch Salem
 
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