Posts Tagged ‘Quartet boxoffice’
 

 

BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:¬† A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.¬...
by Mitch Salem
 

 
 

BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS: ¬† A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.¬† (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 

 

 

BEHIND THE FRIDAY BOXOFFICE – 3/1/13

  OPENINGS: ¬†Here’s an idea of how disastrously JACK THE GIANT SLAYER (Warners) is bombing.¬† DreamWorks recently had to take an $87M loss on its Rise of the Guardians, which cost $145M (plus marketing costs) and gr...
by Mitch Salem
 

 
 

BEHIND THE WEEKEND BOXOFFICE – 3/10/13

  OPENINGS:¬† OZ THE GREAT AND POWERFUL (Disney) is having an oddly topsy-turvy weekend.¬† On the one hand, in the US it got the Saturday bump it needed from family audiences, rising 37% (better than Alice in Wonderland, a...
by Mitch Salem
 

 

 

BEHIND THE FRIDAY BOXOFFICE – 1/11/13

  OPENINGS:¬† ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its w...
by Mitch Salem
 

 
 

BEHIND THE WEEKEND BOXOFFICE – 2/10/13

  OPENINGS: ¬†Melissa McCarthy is now a genuine Hollywood player with the enormous debut of IDENTITY THIEF (Universal), beating all pre-release estimates with $36.6M.¬† (Take that, Rex Reed!)¬† Apart from Universal, the ha...
by Mitch Salem