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The Sked: Summer Olympics Ratings Forecast

Tonight the Summer Olympics from London kicks off with the Opening Ceremony on NBC at 7:30 pm ET and PT.  The first night is generally one of the higher-rated nights of the entire Olympics and sets the tone for the 17-night sp...
by Mitch Metcalf
 
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Articles

The Sked: Olympics Ratings through Nine Nights

Fast national ratings indicate NBC is on track for an 8.3 rating with Adults 18-49 in prime time Saturday night, well below the same night in Beijing but on par with Athens and Sydney.  The 8.3 rating assumes NBC excluded the ...
by Mitch Metcalf
 
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Articles

THE SKED: NBC’s Early Start & Premiere Schedule

  NBC, as expected, is using its Summer Olympics coverage to launch some of its new fall shows, with a variety of stunt airings and “sneak peeks.”  On the other hand, some returning shows won’t arrive on...
by Mitch Salem
 
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2014-15 TV Season

NIELSENWAR 2014-15: News From FOX, NBC, TNT, TBS

  Nothing so far today matches yesterday afternoon’s high-profile pick-ups by NBC and FOX, but there’s nevertheless some news as we approach next week’s Upfronts: FOX Amid speculation that the network wil...
by Mitch Salem
 
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Articles

The Sked: Olympic Opening Ceremony Ratings: Early Fast Nationals Indicate Huge Success for NBC

The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by...
by Mitch Metcalf
 
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Articles

The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS June 24

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half ...
by Mitch Metcalf
 
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Articles

Summer Olympics 2016: Final Ratings Track & The Case of Shrinking Program Length

Here is the final Summer Olympic ratings track for Rio 2016, with the official ratings for all 17 nights.  In terms of millions of viewers 2+, Rio finished above Sydney 2000, just above Athens 2004, but below Beijing 2008 an...
by Mitch Metcalf
 
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Articles

The Sked: Summer Olympics Ratings Night 2 — Solid But Not Record Breaking

The second night of the London Summer Olympics (and the first night of competition featuring Beach Volleyball, Men’s Gymnastics Qualifying, and Swimming — including the official changing of the guard as Michael Phel...
by Mitch Metcalf
 
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Articles

The Sked: Olympics Ratings — Into the Final Week

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee eve...
by Mitch Metcalf
 
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Articles

THE SKED’S SUNDAY NETWORK SCORECARD – 6/24/12

We don’t have numbers for The Newsroom yet, but the show certainly won’t be able to blame the broadcast network competition if its ratings disappoint. NBC:  The network won the night with 1.2s across the board, inc...
by Mitch Salem
 
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Articles

Summer Olympic Ratings Trends by Generation: 18-34 Dissatisfaction

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, prov...
by Mitch Metcalf
 
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Articles

The Sked: Summer Olympics Ratings Day 3

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked...
by Mitch Metcalf
 
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Articles

The Sked: Olympic Ratings through 12 Nights — Updated Chart

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth fr...
by Mitch Metcalf
 
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Articles

THE SKED’S MONDAY NETWORK SCORECARD – 6/25/12

Some people actually watched network TV last night. NBC:  US OLYMPIC TRIALS were 3rd place in their hour again, despite a Michael Phelps swimming showdown (which he lost).  However, AMERICA’S GOT TALENT and AMERICAN NIN...
by Mitch Salem
 
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