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THE SKED: Week 2 + 1 – CW Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED: CW FALL SCHEDULE AND INSTANT ANALYSIS

  CW needed to rip up its schedule and start over, and it mostly has.     Let’s take a look night-by-night. MONDAY:  The network is reuniting two of its cornerstone soaps for the Fall, with 90210 as the le...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/9/12

      Sometimes a win can also be a disappointment. FOX:  AMERICAN IDOL was the highest rated show on the air last night, and gave FOX the nightly win.  But… its 4.4 was a series Wednesday low, down 0.3 f...
by Mitch Salem
 
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THE SKED WEDNESDAY NETWORK SCORECARD – 5/23/12

    Say goodnight, broadcast season.   FOX:  AMERICAN IDOL‘s season finale did what the show’s done all season:  win the night convincingly, but at a significantly lower level than it’s ever b...
by Mitch Salem
 
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THE SKED’S FRIDAY NETWORK SCORECARD – 10/5/12

It’s getting to be time for the season’s first cancellation. CBS:  MADE IN JERSEY plummeted to 0.8, below even (gulp!) Fringe, and can’t be long for this world.  It probably didn’t have much effect on ...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 2/29/12

> February Sweeps go out not with a bang, but with the other thing. ABC:  The first “midseason arc” episode of REVENGE looked almost exactly like all the other episodes, so it was fitting that the rating stayed...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 11/9/11

> A seemingly atypical night turned out to be fairly typical after all. ABC:  The network preempted its entire line-up for the CMA AWARDS, and did very well, with a preliminary 4.8 that was up a tick from last year’s...
by Mitch Salem
 
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THE SKED’S TUESDAY NETWORK SCORECARD – 2/28/12

> Did PARENTHOOD buy itself another season? NBC:  Creatively, PARENTHOOD‘s season finale wasn’t the show at its best (too many storyline conclusions crammed into too little time).  But its 1.9 rating built...
by Mitch Salem
 
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THE SKED WEDNESDAY NETWORK SCORECARD – 5/30/12

    Summer network TV continues to fall behind cable. FOX:  It’s all but a foregone conclusion that everything on network TV last night was outrated by the Boston/Miami NBA Playoffs and History’s conclusi...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/2/12

> The lows keep coming. ABC:  MODERN FAMILY, THE MIDDLE, SUBURGATORY and REVENGE all set or tied season lows last night, and the only reason DON’T TRUST THE B— IN APT 23 didn’t was because it had aired th...
by Mitch Salem
 
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THE SKED’S MONDAY NETWORK SCORECARD – 3/5/12

> SMASHWatch is grinning this morning, but should it be? NBC:  Airing against repeats on both of the other networks, SMASH was up a big 0.4 to 2.7, a healthy number for any 10PM drama these days.  So… yay? ...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/14/12

> Look away. FOX:  The only network with anything to boast about, and even that has a couple of asterisks.  AMERICAN IDOL will probably edge out The Voice for bragging rights to the week once final numbers are in (rig...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/28/12

> NBC’s sitcoms don’t get a fond farewell. NBC:  How bad was the network’s night?  Its highest rating was a 1.5 for the season finale of WHITNEY.  About the best you could say about that number ...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 4/18/12

> Viewers didn’t flee from The B—. ABC:  DON’T TRUST THE B— IN APT 23 held almost the same proportion of the MODERN FAMILY audience as it did with last week’s premiere (and a slightly higher p...
by Mitch Salem
 
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THE SKED WEDNESDAY NETWORK SCORECARD

    The calendar may say it’s too early for the dog days of summer, but they’ve arrived at CBS.   CBS:  DOGS IN THE CITY fell sharply from its low debut to an awful 0.9, below most of the reruns on N...
by Mitch Salem
 
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