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Behind the US/Worldwide Weekend Box Office – 7.30.2017

  OPENINGS:  Word of mouth caught up with THE EMOJI MOVIE (Columbia/Sony) on Saturday, with a 14% drop (by comparison, Captain Underpants rose 11% on its 2d day of release, and last year’s Angry Birds Movie jumped 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.2.2017

  OPENINGS:  DESPICABLE ME 3 (Illumination/Universal) is the latest franchise to underdeliver this summer, with a 3-day studio estimate of $75.4M in the US.  That’s far below the $115.7M opening of Minions, and it ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.23.2017

  OPENINGS:  The Saturday hold for DUNKIRK (Warners) wasn’t as strong as those for other Christopher Nolan non-sequels, down 11% where Inception stayed steady, and Interstellar actually rose 8%, pushing the weekend ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Meg” Chews On Expectations, “Slender Man” Low, “BlacKkKlansman” OK

  THE MEG (Gravity/Warners) appears to be having the opposite box office experience from what we’ve come to associate with US/China action movies.  In the US, it’s overperforming, perhaps helped by a calendar ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.14.2018

  OPENINGS:  FIRST MAN (Perfect World/Universal) had an underwhelming $16.5M start, and considering its older-skewing audience, its 10% Saturday bump wasn’t impressive either.  It carries $150M+ in production/marke...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ocean’s 8″” Solid, “Hereditary” Mildly Shivery, “Hotel Artemis” Condemned

  OCEAN’S EIGHT (Village Roadshow/Warners) wasn’t expected to be a blockbuster, and its reported production budget of $70M was in keeping with that, although the A-level Warners marketing campaign will raise th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.7.2019

  OPENINGS:  At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companio...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Justice League” Falters, “Wonder” Surges, “The Star” Dim

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on pro...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.9.2017

  OPENINGS:  SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) was considerably more front-loaded than initial enthusiasm suggested, dropping 27% on Saturday, and pushing its weekend total to $117M.  While the weekend result...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Jigsaw” Doesn’t Scare, “Thank You For Your Service” & “Suburbicon” Flop

  Rebooting an aged horror franchise can be tough.  Recent attempts to bring back Alien, Scream and Friday the 13th have faltered, and now Saw, rechristened as JIGSAW (Lionsgate), isn’t off to much of a start.  Pre...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Unchallenged, “Wonder Park” & “Five Feet Apart” OK, “Captive State” DOA

  The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week.  According to preliminary numbers at...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.19.2020

  OPENINGS:  For a year lean on powerhouse franchises and expected to be tough at the box office, Hollywood’s 2020 is off to a heartening start.  Following last week’s strong performance by 1917, this week...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of f...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.2.2018

  OPENINGS:  At $6.5M, THE POSSESSION OF HANNAH GRACE (Screen Gems/Sony) performed adequately for a low-budget horror item placed in one of the lower-grossing weekends of the year.  Possession also earned $4.1M in 17 int...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ant-Man & The Wasp” Large, “The First Purge” Soft, “Sicario 2″” Drops & More

  ANT-MAN & THE WASP (Marvel/Disney) will be Marvel’s lowest-grossing 2018 release, but it was designed to have relatively minor stakes, and while it’s not in a league with Black Panther or Avengers: Infini...
by Mitch Salem
 
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