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WEEKEND BOXOFFICE: STUDIO SCORECARD – 1/9/12

> Live by Cinemascore, die by Cinemascore. THE DEVIL INSIDE:  The most hilarious studio event of the last 24 hours has been Paramount‘s frantic attempt to argue that an “F” Cinemascore for THE DEVIL INSID...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: Tuesday Numbers – 12/28/11

> The holiday celebrations at the studios may have been a bit premature.   Traditionally, the Tuesday after Christmas sees a 10-20% drop from Monday, and that number becomes the template for the rest of the holiday pe...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: Friday Studio Scorecard – 12/23/11

> Anyone who thinks the boxoffice isn’t in a slump needs a new prescription for bifocals. Note:  since December 24 is a traditionally deadly day at the boxoffice (closed theatres, family plans)  that would make ...
by Mitch Salem
 
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HOLIDAY BOXOFFICE: Early Saturday Numbers – 12/24/11

> As is traditionally the case, movie boxoffice declined sharply on December 24, the lowest ebb of the holiday period.  According to Deadline, MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount) remains #1, with $5.6M o...
by Mitch Salem
 
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