Posts Tagged ‘marketing’
 

 

THE HUNGER GAMES, MAD MEN and Marketing Restraint (Pop Culture Apocalypse Minus 7)

> The eagerly-awaited Season 5 of the most honored series on television, an interminable 17 months in the making, contents itself with a single enigmatic image:  Don Draper staring into a department store window, his refle...
by Mitch Salem
 

 
 

The Sked: PROMO WATCH — Update through Sunday October 16

>CBS promoted an incredible 18 different programs inside 60 Minutes Sunday night, with an average 15 seconds per promo.  With Andy Rooney out of the program, the network has more promo time in the hour until they reformat ...
by Mitch Salem