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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

  Bond is Boxoffice.  Big boxoffice. OPENINGS:  SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: Increases, But Not For All

  Based on preliminary numbers at Deadline, the boxoffice generally showed an uptick from Thursday, which was at it should be for the last Friday of the year.  (In 2007, the last time Christmas fell on a Tuesday, Friday w...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/3/13

  The Super Bowl will take a chunk out of everyone today, the only Sunday that plays like a Monday with 60-70% drops from Saturday across the board.  That’s why the studios, for the most part, stay away. OPENINGS: ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/25/12

  No great disconnects between Saturday’s estimates and Sunday’s, although one number needs some scrutiny. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) was at the top of the new arrivals, ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/13/13

  OPENINGS:  ZERO DARK THIRTY (Sony) was well ahead of the crowd with $24M, a number slightly depressed (as was almost everything this weekend) by the Sunday combination of NFL playoffs and the Golden Globes.  The $18.8M...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/16/12

  OPENINGS:  THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM), with its currently estimated $84.8M opening, has broken the previous December record (2007’s I Am Legend) by about 10%.  However, it’s also on tra...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAW...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/1/13

  An ugly day, even by Super Bowl Weekend standards. OPENINGS:  WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a...
by Mitch Salem
 
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UPDATED: CHRISTMAS BOXOFFICE: Can You Hear the People Sing?

NOTE:  THIS POST HAS BEEN UPDATED TO REFLECT OFFICIAL STUDIO ESTIMATES FOR CHRISTMAS DAY. There was plenty under the tree for Hollywood this Christmas Day.  The major tinsel came from LES MISERABLES (Universal), which is proj...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/18/12

  OPENINGS:  Thanks to a slightly higher Saturday than its predecessor (down 42% from Friday instead of 44%), THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate) is headed for the 2nd highest opening of the franc...
by Mitch Salem
 
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UPDATED: PRE-THANKSGIVING BOXOFFICE REPORT – 11/21/12

  UPDATE:  More refined Wednesday numbers are in via The Hollywood Reporter, and the major difference from the numbers below was for SILVER LININGS NOTEBOOK, which made $656K rather than $550K. still off the pace of last ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/30/12

  OPENINGS:  DJANGO UNCHAINED (Weinstein/Sony) and LES MISERABLES (Universal) are both success stories, but Django has pulled away from Les Miz over the past couple of days, and should outpace the musical by the end of th...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE – 12/15/12

  THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) will shatter all the December records it was expected to shatter, but based on preliminary numbers at Deadline, its projected $85M weekend is somewhat soft, considering tha...
by Mitch Salem
 
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