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BEHIND THE WEEKEND BOXOFFICE – 11/18/12

  OPENINGS:  Thanks to a slightly higher Saturday than its predecessor (down 42% from Friday instead of 44%), THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate) is headed for the 2nd highest opening of the franc...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/16/12

  OPENINGS:  THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM), with its currently estimated $84.8M opening, has broken the previous December record (2007’s I Am Legend) by about 10%.  However, it’s also on tra...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/20/13

  OPENINGS:  MAMA (Universal) had a 9% bump on Saturday, not bad for a horror movie, and should have a very healthy $33M by the end of the 4-day weekend.  BROKEN CITY (20th) and THE LAST STAND (Lionsgate), with their ol...
by Mitch Salem
 
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UPDATED: PRE-THANKSGIVING BOXOFFICE REPORT – 11/21/12

  UPDATE:  More refined Wednesday numbers are in via The Hollywood Reporter, and the major difference from the numbers below was for SILVER LININGS NOTEBOOK, which made $656K rather than $550K. still off the pace of last ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/1/13

  An ugly day, even by Super Bowl Weekend standards. OPENINGS:  WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a...
by Mitch Salem
 
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EARLY THANKSGIVING BOXOFFICE REPORT – 11/22/12

  According to preliminary numbers at Deadline, something unexpected happened on Thanksgiving Day:  two of the holiday weekend’s openings changed places in the boxoffice ranks. LIFE OF PI (20th), which had been cons...
by Mitch Salem
 
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UPDATED: CHRISTMAS BOXOFFICE: Can You Hear the People Sing?

NOTE:  THIS POST HAS BEEN UPDATED TO REFLECT OFFICIAL STUDIO ESTIMATES FOR CHRISTMAS DAY. There was plenty under the tree for Hollywood this Christmas Day.  The major tinsel came from LES MISERABLES (Universal), which is proj...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/3/13

  The Super Bowl will take a chunk out of everyone today, the only Sunday that plays like a Monday with 60-70% drops from Saturday across the board.  That’s why the studios, for the most part, stay away. OPENINGS: ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/23/12

  Franchises and a former President may carry the weekend to record heights, but the newcomers stumbled. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) has the advantage of no new animated competition t...
by Mitch Salem
 
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WEDNESDAY BOXOFFICE: Look Down!

  Twas the day after Christmas, and all through the multiplex, theater owners were startled to see a lot more empty seats than they had the day before.  Normally the boxoffice is basically stable on the day following Chri...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/8/13

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/25/12

  No great disconnects between Saturday’s estimates and Sunday’s, although one number needs some scrutiny. OPENINGS:  RISE OF THE GUARDIANS (DreamWorks Animation/Paramount) was at the top of the new arrivals, ...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: Increases, But Not For All

  Based on preliminary numbers at Deadline, the boxoffice generally showed an uptick from Thursday, which was at it should be for the last Friday of the year.  (In 2007, the last time Christmas fell on a Tuesday, Friday w...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...
by Mitch Salem
 
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