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BEHIND THE WEEKEND BOXOFFICE – 2/10/13

  OPENINGS:  Melissa McCarthy is now a genuine Hollywood player with the enormous debut of IDENTITY THIEF (Universal), beating all pre-release estimates with $36.6M.  (Take that, Rex Reed!)  Apart from Universal, the ha...
by Mitch Salem
 
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 8/26/12

  The yummiest weekend of the year for right-wing propagandists. OPENINGS:  2016:  OBAMA’S AMERICA (Rocky Mountain) drew its core audience to the tune of $6.2M, which gave it a return in the same neighborhood as re...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/7/13

  OPENINGS:  EVIL DEAD (TriStar/Sony/FilmDistrict) took the weekend with $26M, and even though, based on Sunday results for other recent horror movies, that number may drop a bit with final figures tomorrow, it should en...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/6/13

  OPENINGS:  TEXAS CHAINSAW (Lionsgate) did what most horror movies do, dropping 23% on Saturday for a lousy 2.3x weekend multiple of its Friday gross.  It was actually in 2d place on both Saturday and Sunday, but that f...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE: 10/7/12

  This is why studios love franchises. OPENINGS:  TAKEN 2 (20th) almost doubled its closest competition (even though that $50M weekend estimate, like all round number estimates, may come down a bit when final numbers are ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 10/28/12

  The biggest boxoffice story of the weekend happened overseas:  in only 25 international markets, SKYFALL (Sony) the new James Bond, has opened at a scorching, record-setting pace, with a reported $77.7M in 3 days (inclu...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/19/13

  OPENINGS:  In order for STAR TREK: INTO DARKNESS (Paramount) to hit its $70.6M weekend studio estimate (and $84.1M over 4+ days), it will need to have the best Sunday hold in the top 10 by a substantial margin.  Paramo...
by Mitch Salem
 
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 9/2/12

  OPENINGS:  THE POSSESSION (Lionsgate) is doing quite well for a low-budget horror quickie, with $17.7M for the 1st 3 days of the holiday weekend, and is on track to be the #2 Labor Day opening ever, behind only the 2007...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/30/12

  OPENINGS:  DJANGO UNCHAINED (Weinstein/Sony) and LES MISERABLES (Universal) are both success stories, but Django has pulled away from Les Miz over the past couple of days, and should outpace the musical by the end of th...
by Mitch Salem
 
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 8/12/12

  OPENINGS:  THE BOURNE LEGACY (Universal) is holding on to its $40M opening by its fingernails, with just $265K to spare.  (We’ll find out tomorrow if that holds up.)   Bourne is an unusual action franchise that...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/5/13

  OPENINGS:  Here’s the really remarkable thing about this weekend’s haul for IRON MAN 3 (Disney).  It’s not the $175.3M opening in the US, even though that’s the 2d highest start in US history...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/13/13

  OPENINGS:  ZERO DARK THIRTY (Sony) was well ahead of the crowd with $24M, a number slightly depressed (as was almost everything this weekend) by the Sunday combination of NFL playoffs and the Golden Globes.  The $18.8M...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/12/13

  Mothers Day made for a happy holiday at the multiplex. OPENINGS:  The Marketing department did its job extremely well, and THE GREAT GATSBY (Warners) overperformed to the tune of $51.1M for the weekend.  However, the 9...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/9/12

  There was no miraculous Saturday save for the weekend’s one pitiful arrival. OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) rose only 11% from Friday to Saturday, and since it’s claiming one of the lower Sunday...
by Mitch Salem
 
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