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Behind the US/Worldwide Box Office – 4.23.2023

  OPENINGS:  EVIL DEAD RISE (Warners) modestly exceeded expectations with $23.5M, although that was still below the franchise’s last reboot in 2013 at $25.8M (which only reached a $54.2M total in the US and didnR...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.15.2017

  OPENINGS:  HAPPY DEATH DAY (Blumhouse/Universal) opened so well at $26.5M that inevitably, despite the fact that it appears to tell a completely closed-end story, talk of a franchise has started.  You can’t blame...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/11/15

  OPENINGS:  TAKEN 3 (Europa/20th) had a very decent 5% Saturday bump (so much for the movie’s quality affecting word of mouth), and is currently claiming a $40.4M weekend, which would make it the #2 January opening...
by Mitch Salem
 
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Behind the Weekend Box Office – 8.29.2021

  OPENINGS:  Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes).  That offset a ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/23/15

  OPENINGS:  With a $10M production budget (and tens of millions in marketing on top), the $10.6M weekend for SINISTER 2 (Blumhouse/Gramercy/Focus/Universal) will test Blumhouse’s ability to make money out of just a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.4.2024

  OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/24/15

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.7.2019

  OPENINGS:  At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companio...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.19.2017

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big on...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/9/16

  OPENINGS:  THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) didn’t have much of a Saturday bump, rising just 2% (that compares to 15% for the 2d day of Gone Girl), suggesting that word of mouth is less than s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.23.2017

  OPENINGS:  The Saturday hold for DUNKIRK (Warners) wasn’t as strong as those for other Christopher Nolan non-sequels, down 11% where Inception stayed steady, and Interstellar actually rose 8%, pushing the weekend ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/30/15

  OPENINGS:  Every time a Christian movie sells some tickets, the pundits treat it as though they’ve seen… well, a miracle.  But at this point there have been plenty of these “miracles,” and peopl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.14.2024

  OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to...
by Mitch Salem
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Behind the US/Worldwide Weekend Box Office – 11.11.2018

  OPENINGS:  THE GRINCH (Illumination/Universal) rode its family movie 47% Saturday bump to a $66M weekend, 20% better than 2000’s How The Grinch Stole Christmas.  There are relatively few recent mid-November famil...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 5.21.2023

  OPENINGS:  FAST X (Universal) arrived with $67.5M.  In the US, that was slightly below the $70M for F9, one of the first big-ticket movies to brave a wide pandemic-era release in May 2021.  In terms of the franchise a...
by Mitch Salem
 
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