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THE SKED MOVIE PROMO WATCH: OSCAR NIGHT EDITION

> The Academy limits the number of movie ads that can be aired on the Oscar telecast (until recent years, they didn’t allow any), so as not to make the night look like the awards are shilling for the studios.  (God f...
by Mitch Salem
 
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Weekend Box Office Predictions DECEMBER 13-15

The 50th weekend of the year is looking like $160 million for the top 12 films Friday-Sunday, a very good kick-off to the holiday movie season. Opening at around 3,900 theaters Friday (well above the 2,886 average theater coun...
by Mitch Metcalf
 
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THE HUNGER GAMES, MAD MEN and Marketing Restraint (Pop Culture Apocalypse Minus 7)

> The eagerly-awaited Season 5 of the most honored series on television, an interminable 17 months in the making, contents itself with a single enigmatic image:  Don Draper staring into a department store window, his refle...
by Mitch Salem
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 5/18/12

    Audiences sank Universal’s Battleship. OPENINGS:  There’s no way to spin the arrival of BATTLESHIP (Universal)  as anything other than a horribly expensive flop.  Its $9M opening day is even less th...
by Mitch Salem
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 6/15/12

  Friday’s boxoffice was like The Good, The Bad & The Ugly–except without the “good.” OPENINGS:  All the stunt casting in the world couldn’t make anyone want to see ROCK OF AGES (Warners)...
by Mitch Salem
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 5/4/12

> Well-played, Marvel/Disney. THE AVENGERS:  Years of planning and marketing led to the 2d biggest opening day of all time, $80.5M, that was behind only Harry Potter and the Deathly Hallows Part 2 and its $91.1M.  (And Dea...
by Mitch Salem
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 4/27/12

> Hollywood, like teen girls before a Twilight opening, counts the hours until THE AVENGERS arrives. OPENINGS:  Universal badly miscalculated when it scheduled THE FIVE-YEAR ENGAGEMENT for a weekend when Think Like A Man a...
by Mitch Salem
 
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FRIDAY MARCH 30 BOX OFFICE RESULTS

> The 13th weekend of 2012 is looking like $146 million for the Top 12 films, up 28% from this weekend last year and up 14% from the four-year average for the first weekend in April.  The Hunger Games had a sizable drop in...
by Mitch Metcalf
 
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UPDATED: SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 4/22/12

> OPENINGS:  THINK LIKE A MAN (Screen Gems/Sony) ran away with the weekend, with a $33M opening that beat every Tyler Perry start except Madea Goes To Jail.  Perry’s movies tend to be quite frontloaded, ending u...
by Mitch Salem
 
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FRIDAY APRIL 6 BOX OFFICE RESULTS

> The 14th weekend of 2012 is looking like $119 million for the Top 12 films, up 15% from this weekend last year and up 11% from the four-year average for the same weekend.  The Hunger Games is heading for a very decent 45...
by Mitch Metcalf
 
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“The Hunger Games” and Theatre Counts (Pop Culture Apocalypose Minus 2)

> With the exception of some whose hearts are set on 12:01AM screenings tomorrow night, no one should have to complain that they weren’t able to see THE HUNGER GAMES because there weren’t any seats to be had.  ...
by Mitch Salem
 
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 6/10/12

Don’t look a gift boxoffice in the mouth? OPENINGS:  Unsurprisingly, both studios pushed their estimates on MADAGASCAR 3 (DreamWorks Animation/Paramount) and PROMETHEUS (20th) to the highest round number available, meani...
by Mitch Salem
 
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WEEKEND BOX OFFICE PREDICTIONS April 6-8

>The calendar turns to the second quarter of the year, and the 14th weekend of the year should be another strong one: about $141 million for the top 12 films up 37% from last year’s comparable weekend and up 31% from the ...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES April 20-22

>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in slightly above the weekend numbers posted yesterday (based on Friday actuals only).  The box office volume for t...
by Mitch Metcalf
 
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FRIDAY NOVEMBER 29 Box Office Report

Based on Friday’s grosses, Weekend #48 of 2013 looks like $194 million for the top 12 films from Friday-Sunday — 3% below last year’s Thanksgiving weekend but 11% above the four-year average for Thanksgiving w...
by Mitch Metcalf
 
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