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EARLY FRIDAY BOX OFFICE: “50 Shades” of Box Office Domination Begins

  FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced.  According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $...
by Mitch Salem
 
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Behind the Friday Box Office – 2/21/14

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Night School” Soft, “Smallfoot” Mild, “Hell Fest” Low & More

  The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (includi...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $...
by Mitch Salem
 
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Behind the Friday Box Office – 8/22/14

  OPENINGS:  The question for IF I FALL (Warners/MGM), as with any movie that has a high proportion of young female appeal, is just how frontloaded it will turn out to be.  Friday’s $6.8M included $1.1M from Thursd...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/24/13

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy s...
by Mitch Salem
 
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FRIDAY 3.6.2015 Box Office Report

Based on Friday’s grosses, weekend #10 of 2015 looks like $77 million for the top 12 films Friday-Sunday, down significantly from the norms for this weekend among the worst first weekends of March on record.   Opening at...
by Mitch Metcalf
 
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Behind the Friday Box Office – 2/28/14

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Venom” Drops, “A Star Is Born” Holds, “First Man” Sluggish

  There may be a pair of tight races at the box office this weekend.  Based on preliminary numbers at Deadline, VENOM (Tencent/Columbia/Sony) has the early lead with $9.5M on Friday, down 71% from last week’s openin...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE: 7/5/13

  It’s a best of times, worst of times kind of weekend for the newcomers. OPENINGS:  DESPICABLE ME 2 (Universal) is everything its makers could have wanted at the box office.  With a $30.2M Friday, it should have $...
by Mitch Salem
 
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Behind the Friday Box Office: 9/12/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) surged ahead of expectations with a $8.8M Friday.  The level of its frontloadedness, however, isn’t yet clear.  2009’s Obsessed, an April 2009 Screen Gems thrille...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/13/13

  Well, bah humbug. OPENINGS:  Start the spin machine:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) has opened with $31.1M, $6M below the start for last year’s An Unexpected Journey.  That’s more than ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Chappie” Wins (So To Speak); “Unfinished Business” Flops Even Worse

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 3/7/14

  OPENINGS:  300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more.  That’s still not in a league with t...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Glass” On Top, “The Upside” Holds Well

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whethe...
by Mitch Salem
 
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