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Broadcast Network Rankings through December 30 — NFL Delivers Again Big Time for NBC

LAST NIGHT.  Christmas came again to NBC in the form of last night’s Sunday Night Football game, the final regular season game of the year but which actually was an extra playoff game.  Washington defeated Dallas in a...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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Articles

The Sked: If Detroit Wins Game 4 Tonight, FOX to Panic

If the Detroit Tigers wake up from their offensive slumber (three runs in three games so far) and manage to beat the Giants tonight, a Game 5 becomes necessary.  That game is currently scheduled for Monday night in Detroit, bu...
by Mitch Metcalf
 
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Articles

Weekly and Season Network Ratings: CBS Widens Its Lead

THE WEEK.  For the recently completed week ending Sunday (February 4-10, 2013), CBS won again with a preliminary 3.35 adult 18-49 rating for the week.  This week’s win is driven by last night’s Grammy Awards (pr...
by Mitch Metcalf
 
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Articles

THE SKED: FOX Backs Up the Pick-Up Truck

  FOX opted for stability today and renewed NEW GIRL, THE FOLLOWING, THE MINDY PROJECT and RAISING HOPE for next season.  The first two were no-brainers.  Even though New Girl isn’t the breakout smash the network h...
by Mitch Salem
 
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The Sked

The Sked: MLB Postseason Hell

> The Postseason just keeps getting worse for MLB and its broadcast partners FOX and TBS.  ALCS Game 4 in Detroit was supposed to have started shortly after 4 pm ET today, but it was raining in Detroit.  FOX is now sa...
by Mitch Salem
 
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Articles

Broadcast Season to Date Rankings

SEASON TO DATE through eight full weeks (54 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, November 18, 2012): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 14% from the same ...
by Mitch Metcalf
 
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Articles

Broadcast Network Rankings through January 6 — Football Still King

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final...
by Mitch Metcalf
 
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Articles

Broadcast Weekly and Season Averages

Week 39 of the broadcast season (June 11-17) was won handily by ABC with a 3.17 Adult 18-49 rating in prime time, thanks to three high-rated NBA Finals games (Game 1 on Tuesday earned a 6.9 rating, Game 2 on Thursday built to a...
by Mitch Metcalf
 
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Articles

The Sked: The Value of Sports Programming and Updated Full Season Forecasts

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. ...
by Mitch Metcalf
 
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Articles

THE SKED: Good News for “Sean Saves the World” and Seth MacFarlane

  It’s entirely possible that SEAN SAVES THE WORLD will never again hit the 1.4 rating it had last night (at least not unless NBC gives it The Voice as a lead-in again), so the network seized the opportunity of a les...
by Mitch Salem
 
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Current Release

THE SHOWBUZZDAILY REVIEW: “Ice Age: Continental Drift”

  ICE AGE:  CONTINENTAL DRIFT – Watch It At Home – The CSI of Family Franchises Does Its Thing   You know what the fabulous Peter Dinklage never gets to do on Game of Thrones?  Sing!  That’s remed...
by Mitch Salem
 
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Articles

Broadcast Season to Date Rankings

SEASON TO DATE through nine full weeks (60 nights of official ratings and 3 nights of adjusted fast nationals through Sunday, November 25, 2012): NBC is averaging a 2.84 adult 18-49 rating in prime time (up 23% from the same p...
by Mitch Metcalf
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “The Mob Doctor”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Articles

THE SKED: FOX Season Finales

> FOX has added its season finales to the pile, which include an evening-long farewell to HOUSE.  Here’s the schedule: Tuesday April 17 9:30PM:  RAISING HOPE (Note:  after Hope‘s season finale, BREAKI...
by Mitch Salem
 
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