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Behind the US/Worldwide Weekend Box Office – 2.11.2018

  OPENINGS:  FIFTY SHADES FREED (Perfect World/Universal) declined a mild 17% from Fifty Shades Darker to $38.8M, suggesting that Freed will end up around $95M in the US  That wouldn’t be great compared to roughly ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.25.2018

  OPENINGS:  It was no picnic opening against the historic 2nd weekend of Black Panther, and all of the new arrivals may have left some money on the table.  GAME NIGHT (New Line/Warners) fared best, and ran a healthy 25%...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.2.2020

  OPENINGS:  A Super Bowl weekend opening generally doesn’t indicate studio confidence, and GRETEL & HANSEL (UA/MGM) started its box office life with a pale $6.1M weekend.  It probably won’t get much past...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed ear...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.17.2019

  OPENINGS:  ALITA: BATTLE ANGEL (20th) squeezed everything it could out of its opening 2-holiday week, with paid preview screenings on Monday, Tuesday and Wednesday nights (totaling $2.4M) preceding its official Thursday...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.26.2023

  OPENINGS:  The surprise isn’t so much that COCAINE BEAR (Universal) “overdelivered,” but that expectations were so low for a picture that had been the subject of pop culture fascination for months.  T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “How To Train Your Dragon 3” Breathes Fire, “Fighting With My Family” Soft, “Alita” Drops & More

  After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver.  Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.9.2020

  OPENINGS:  BIRDS OF PREY (DC/Warners) was supposed to be the year’s first tentpole smash, but at $33.3M in the US, it was a dismal disappointment, by far the lowest start for this generation of DC movie properties...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.23.2020

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Black Panther” Stays Superpowered, “Game Night” OK, “Annihilation” Perishes

  BLACK PANTHER (Marvel/Disney) is now in competition only with the loftiest movie hits.  According to preliminary numbers at Deadline, its 2nd Friday was $28.4M (down 63% from last week), behind just The Avengers‘ ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 2.21.2021

  HOLDOVERS: NOMADLAND (Searchlight/Disney, also on Hulu) earned $500K at 1175 theatres after 2 weeks in limited release for which the studio didn’t provide numbers.  That’s, a weekend per-theatre average a bi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.30.2022

  OPENINGS:  Pedro Almodovar’s PARALLEL MOTHERS (Sony Classics) expanded to wide release at 684 theaters in anticipation of the Oscar nominations that are little more than a week away, but its $300K weekend translat...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.3.2019

  OPENINGS:  It’s possible to make money on Super Bowl weekend, as hits like Dear John ($30.5M), Taken ($24.7M) and Chronicle ($22M) have shown.  But MISS BALA (Columbia/Sony) didn’t have what it takes, with ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.5.2023

  OPENINGS:  KNOCK AT THE CABIN (Universal) won the eternal footnote that it was the film to finally dethrone Avatar 2 at the top of the box office, but its $14.2 start was at the low end of expectations, below the $16.8M...
by Mitch Salem
 
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