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BEHIND THE WEEKEND BOX OFFICE – 8/11/13

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE: “The Butler” Stays In Charge

  Preliminary figures at Deadline give THE BUTLER (Weinstein) a commanding victory over its competition.  Very impressively, on Saturday Butler reportedly increased its take by about 10% over Friday, putting it on target ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/18/13

  OPENINGS:  If a movie like THE BUTLER (Weinstein) can make back most of its production cost in a single weekend (and The Help did the same 2 years ago), why aren’t there more movies like The Butler?  The answer i...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/25/13

  OPENINGS:  THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony) won the weekend’s battle (among newcomers) but isn’t likely to win the war, with a very blah $3K average at over 3000 theatres for a $9.3M ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 9/1/13

  Even though Labor Day Weekend is historically slow at the multiplex, the Monday holiday still boosted the Sunday takings for most titles. OPENINGS:  Frontloading 101:  on Thursday night/Friday, ONE DIRECTION: THIS IS U...
by Mitch Salem
 
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UPDATE: Behind The Holiday Weekend Box Office – 9/2/13

  OPENINGS:  ONE DIRECTION: THIS IS US (TriStar/Sony) continued its frontloaded box office swoon, with a 28% Sunday drop and probably another 25% today (the Monday number will likely be 75% below what the movie earned on ...
by Mitch Salem
 
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