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BEHIND THE FRIDAY BOXOFFICE – 1/4/13

  They deleted Massacre from its title, but it’s still mowing down the competition. OPENINGS:  Why does Hollywood make ultraviolent movies?  Because they sell tickets.  TEXAS CHAINSAW (Lionsgate) is overperforming...
by Mitch Salem
 
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SHOWBUZZDAILY BEHIND THE FRIDAY BOXOFFICE – 10/26/12

  Ugliness abounds, unless your title is Argo. OPENINGS:  CLOUD ATLAS (Warners) will be the tallest tree in the weekend’s bonzai forest, but that’s small comfort for a movie that cost $100M (plus heavy marketi...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/6/13

  OPENINGS:  TEXAS CHAINSAW (Lionsgate) did what most horror movies do, dropping 23% on Saturday for a lousy 2.3x weekend multiple of its Friday gross.  It was actually in 2d place on both Saturday and Sunday, but that f...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 10/28/12

  The biggest boxoffice story of the weekend happened overseas:  in only 25 international markets, SKYFALL (Sony) the new James Bond, has opened at a scorching, record-setting pace, with a reported $77.7M in 3 days (inclu...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/11/13

  OPENINGS:  ZERO DARK THIRTY (Sony) expanded to coincide with its Oscar nominations, and the strategy worked as planned, with the acclaimed (and, in some circles, attacked) drama easily carrying Friday with $9M, on its w...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/4/12

  OPENINGS:  Both of the weekend’s big arrivals found their audiences.  WRECK-IT RALPH (Disney) had to settle for $49.1M after Saturday’s 58% bump–not that huge for an animated title–but if those ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 1/18/13

  The Martin Luther King Day holiday tends to be a day off more for schoolchildren than for adult employees, meaning that at the boxoffice, it benefits family movies–of which there’s a distinct shortage right n...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/30/12

  The bloodshed in this weekend’s new arrivals extended to the movies themselves. OPENINGS:  KILLING THEM SOFTLY (Weinstein), with a $2.5M Friday, may become Brad Pitt’s lowest opening live-action wide releas...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/3/13

  The Super Bowl will take a chunk out of everyone today, the only Sunday that plays like a Monday with 60-70% drops from Saturday across the board.  That’s why the studios, for the most part, stay away. OPENINGS: ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/2/12

  OPENINGS:  KILLING THEM SOFTLY (Weinstein) is estimating a pathetic $7M weekend, just about the worst of Brad Pitt’s starring career, and even that may be pushing it, since the studio is claiming a relatively soft...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/8/13

  Melissa McCarthy is a movie star. OPENINGS:  She co-stars with Jason Bateman (who is also a producer of the movie), but there’s no doubt that IDENTITY THIEF (Universal) is being sold on McCarthy’s back, and ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 12/21/12

  After a strong start with Skyfall and Breaking Dawn Part 2, the holiday boxoffice seems to be at risk of languishing. OPENINGS:  The thing about the Christmas/New Year’s week boxoffice multiple is that it’...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 4/5/13

  OPENINGS:  Saturday will tell the tale on EVIL DEAD (TriStar/FSony/FilmDistrict).  Its $11.9M Friday was stronger than the $10.1M/10.2M starts for The Texas Chainsaw Massacre 3D and Mama earlier this year (although it...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 12/23/12

  A fairly sturdy set of Saturday numbers firmed up the weekend a bit, but the start of the holiday movie season is still just mediocre. OPENINGS:  JACK REACHER (Paramount) had a 13% Saturday bump and is predicting an 18...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 5/12/13

  Mothers Day made for a happy holiday at the multiplex. OPENINGS:  The Marketing department did its job extremely well, and THE GREAT GATSBY (Warners) overperformed to the tune of $51.1M for the weekend.  However, the 9...
by Mitch Salem
 
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