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BEHIND THE WEEKEND BOXOFFICE – 5/12/13

Mothers Day made for a happy holiday at the multiplex. OPENINGS: The Marketing department did its job extremely well, and THE GREAT GATSBY (Warners) overperformed to the tune of $51.1M for the weekend. However, the 9...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 12/28/12

OPENINGS: LES MISERABLES (Universal) fell behind DJANGO UNCHAINED (Weinstein/Sony) for the first time on Friday, because Les Miz was up only 3% from Thursday, while Django rose more impressively by 17%. Both should ...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE: 6/7/13

OPENINGS: THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half t...

by Mitch Salem

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NEW YEAR’S EVE BOXOFFICE: One Day More

Movie ticket sales were down significantly on December 31, as audiences found other things to do with their New Year’s Eves, but the results still gave Les Miserables a symbolic turnaround, putting it back in 2d p...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 5/12/13

BEHIND THE FRIDAY BOXOFFICE – 12/28/12

BEHIND THE FRIDAY BOXOFFICE: 6/7/13

NEW YEAR’S EVE BOXOFFICE: One Day More

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