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Behind the US/Worldwide Weekend Box Office – 7/10/16

  OPENINGS:  THE SECRET LIFE OF PETS (Illumination/Universal) quintupled the next-highest grosser of the weekend, with the biggest opening in US history for an animated non-sequel at $103.2M, easily passing last year̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/22/15

  OPENINGS:  The stated $101M weekend start for THE HUNGER GAMES: MOCKINGJAY PART 2 (Lionsgate) means that we won’t really know whether it went over $100M until final numbers are released tomorrow.  But even if tha...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.13.2017

  OPENINGS:  There have been a lot of busted franchises this summer, but ANNABELLE: CREATION (New Line/Warners) held strong, with a $35M opening weekend that was down just 5% from the first Annabelle.  The new entry is c...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/6/16

  OPENINGS:  DOCTOR STRANGE (Marvel/Disney) did what a Marvel movie is supposed to do.  In the US, its $85M debut was higher than the starts of Captain America and Thor (both $65-66M), and just a hair away from the Novem...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/22/17

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.21.2017

  OPENINGS:  ALIEN: COVENANT (TSG/20th) slumped almost as badly on its 2d day of release as the unpopular Prometheus (22% vs 25%), and the result was a lackluster $36M weekend in the US–and even that number includes...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

  OPENINGS:   Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th).  Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/27/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) is still several days from its US opening, but the superhero spectacle already has $132M in the bank after a $67.2M 2d weekend in 42 international territories–which don&#...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/12/15

OPENINGS:  THE LONGEST RIDE (20th) tried to counterprogram Furious 7 with a Nicholas Sparks romance, but didn’t even muss the blockbuster’s hair with a $13.5M opening.  That’s better than the lousy $10M star...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/29/16

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.17

  OPENINGS:  The split between US and international box office was unusually evident this weekend.  In the US, THE LEGO BATMAN MOVIE (Warner Animation) was on top with $55.6M, although that number may be a bit shaky sinc...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 11/3/13

  OPENINGS:  There are still several days before THOR: THE DARK WORLD (Disney) reaches these shores, and it hasn’t opened yet in other major countries like China or Japan, but it’s already looking like a block...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/10/14

  OPENINGS;  It’s no surprise that a sequel has already been announced (and scheduled for June 3, 2016, for those who like to get their Fandango orders in early) for TEENAGE MUTANT NINJA TURTLES (Nickelodeon/Paramou...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/23/15

  OPENINGS:  With a $10M production budget (and tens of millions in marketing on top), the $10.6M weekend for SINISTER 2 (Blumhouse/Gramercy/Focus/Universal) will test Blumhouse’s ability to make money out of just a...
by Mitch Salem
 
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