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Behind the Friday Box Office – 8/15/14

  After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS:  THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 11/29/13

  Mitch Metcalf has a great analysis of the continuing strength of THE HUNGER GAMES: CATCHING FIRE (Lionsgate) after its $31.3M Friday in his box office post today–highly recommended.  Catching Fire should set a sl...
by Mitch Salem
 
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Behind the Friday Box Office – 3/21/14

  What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS:  Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/...
by Mitch Salem
 
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Behind the Friday Box Office – 8/1/14

  OPENINGS:  GUARDIANS OF THE GALAXY (Marvel/Disney) has something the summer’s other blockbusters could only dream of:  weeks ahead without any A-level competition.  When the biggest titles coming up are the rebo...
by Mitch Salem
 
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Behind the Friday Box Office – 5/2/14

  OPENINGS:  The opening day of THE AMAZING SPIDER-MAN 2 (Sony) was actually a touch behind the opening day of the first Amazing ($35.2M to $35.9M).  However the earlier movie had a different trajectory, opening on the T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Fate” Wins Again, but “Latin Lover” & “Baahubali 2″” Solid; “The Circle” Flattens

  THE FATE OF THE FURIOUS (Universal) will win its third consecutive box office weekend, but in the US it continues to run with considerably less than vroom-vroom momentum.  According to preliminary numbers at Deadline, i...
by Mitch Salem
 
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Behind the Friday Box Office – 1/3/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) was an experiment in several ways–the first installment of the franchise to be a spin-off and not a direct sequel, the first released out of the Hallowee...
by Mitch Salem
 
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