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BEHIND THE FRIDAY BOX OFFICE – 12/6/13

  OPENINGS:  OUT OF THE FURNACE (Relativity) will do nothing to change the reputation of the first weekend in December as a terrible time to open a new movie.  Even in a more robust weekend, the grim quasi-art film, quas...
by Mitch Salem
 
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Behind the Friday Box Office – 8/29/14

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...
by Mitch Salem
 
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Behind the Friday Box Office – 2/28/14

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Moana” Stays On Top

  There don’t appear to be many surprises in the Friday box office numbers, based on preliminary estimates at Deadline.  As usual, ticket sales declined on Thanksgiving itself (particularly for family movies), then ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/16/13

  OPENINGS:  Comparisons between THE BUTLER (Weinstein) and The Help 2 years ago are somewhat skewed by the fact that Help opened on a Wednesday, so it had already earned $9.9M before its $26M weekend.  Nevertheless, an...
by Mitch Salem
 
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Behind the Friday Box Office – 6/20/14

  OPENINGS:  THINK LIKE A MAN TOO (Screen Gems/Sony) had almost exactly the same start as the first Think, up $75K from that movie’s opening day at $12.2M.  Being a sequel, though, it will likely fail to reach T...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Happy Death Day” Indeed; “The Foreigner” Soft; “Blade Runner 2049″” Fades

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Grinch” Steals Weekend, “Overlord” & “Spider’s Web” Slow

  After last weekend’s misfired The Nutcracker and the Four Realms, THE GRINCH (Illumination/Universal) is kicking off the family holiday movie season in a bigger way.  Early numbers at Deadline have opening day at ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/13/13

  Well, bah humbug. OPENINGS:  Start the spin machine:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) has opened with $31.1M, $6M below the start for last year’s An Unexpected Journey.  That’s more than ...
by Mitch Salem
 
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Behind the Friday Box Office: 9/12/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) surged ahead of expectations with a $8.8M Friday.  The level of its frontloadedness, however, isn’t yet clear.  2009’s Obsessed, an April 2009 Screen Gems thrille...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Jumanji” Still Driving MLK Box Office; “The Post” Expands Well, “Proud Mary,” “Paddington 2,”” “The Commuter” Flounder

  As the 2018 box office enters the Martin Luther King holiday weekend, most of its strength still lies in 2017 releases.  According to preliminary numbers at Deadline, JUMANJI: WELCOME TO THE JUNGLE (Columbia/Sony) is on...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 3/7/14

  OPENINGS:  300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more.  That’s still not in a league with t...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Office Christmas Party” Solid, “La La Land” Starts Huge

  With a marketplace starved of adult comedy after the failure of Bad Santa 2, and the holiday deluge of product not quite here, this weekend is proving to be good timing for the arrival of OFFICE CHRISTMAS PARTY (DreamWo...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/23/13

  OPENINGS:  THE WORLD’S END (Focus/Universal) is off to a very solid start, with a $2250 per-theatre average on Friday in just 1549 theatres, giving it a $3.5M day and a weekend that could hit $10M.  That compares...
by Mitch Salem
 
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Behind the Friday Box Office – 6/27/14

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (al...
by Mitch Salem
 
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