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BEHIND THE FRIDAY BOXOFFICE – 11/16/12

  OPENINGS:  Was it the cash grab of splitting the final novel into 2 movies?  The tabloid antics of its stars?  In any case, “close but no cigar” seems to be the result for THE TWILIGHT SAGA:  BREAKING DAW...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 1/20/13

  OPENINGS:  MAMA (Universal) had a 9% bump on Saturday, not bad for a horror movie, and should have a very healthy $33M by the end of the 4-day weekend.  BROKEN CITY (20th) and THE LAST STAND (Lionsgate), with their ol...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 11/9/12

  Bond is Boxoffice.  Big boxoffice. OPENINGS:  SKYFALL (Sony/MGM) and its $30.8M opening day (that doesn’t include $2.2M from Thursday’s IMAX-only “previews”) was about 12% ahead of the first day...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

  It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS:  Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face di...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/4/12

  OPENINGS:  Both of the weekend’s big arrivals found their audiences.  WRECK-IT RALPH (Disney) had to settle for $49.1M after Saturday’s 58% bump–not that huge for an animated title–but if those ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 2/15/13

  Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.�...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 11/18/12

  OPENINGS:  Thanks to a slightly higher Saturday than its predecessor (down 42% from Friday instead of 44%), THE TWILIGHT SAGA:  BREAKING DAWN PART 2 (Summit/Lionsgate) is headed for the 2nd highest opening of the franc...
by Mitch Salem
 
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