Posts Tagged ‘Ad Age’


THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem


THE SKED: Ratings That Mean Something… and Ratings That Don’t

  Every Sunday now, the networks issue press releases to celebrate the giant gains made by shows during the full week following their initial airing, ratings known as “L7.”  Armed with numbers from a couple of...
by Mitch Salem