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Season Averages: FOX Poised to Move Into 2nd Place Soon, Pushing NBC to 3rd

Through February 4 (20 weeks into this broadcast season), CBS leads with a 2.70 rating with adults 18-49, followed by NBC (2.40), FOX (2.19) and ABC (1.83).  But very soon, FOX will move past NBC in the season averages and is ...
by Mitch Metcalf
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Family Tools”

  FAMILY TOOLS:  Wednesday 8:30PM on ABC A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups we...
by Mitch Salem
 
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Articles

WORLD CUP SKEDBALL: Quarterfinals Ratings (part 1)

Demographic ratings for the Quarterfinals of the 2014 World Cup are starting to roll in.  The two matches on Friday July 4 were a mixed bag.  The 11:30 am match on ESPN2 (Germany vs France) averaged 4.2 million viewers of any...
by Mitch Metcalf
 
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Articles

THE SKED: ABC Update

>   ABC has joined FOX and The CW in announcing its Fall premiere dates.  Most shows will be starting during the September 19-25 network premiere week, but there are some exceptions: Wed Sept 28:  the new SUBURGA...
by Mitch Salem
 
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The Sked

The Sked: GCB Ratings Forecast

>GCB finally arrives Sunday night at 10 after Desperate Housewives, as it lurches toward its series finale in May.  With a little luck, we will stop hearing “we shall receive” in the ABC promos at a carpet-bomb...
by Mitch Salem
 
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Articles

The Sked: FALL RATINGS PREDICTIONS — SUNDAY Night

Thanks to football, Sunday nights in the fall can be very misleading.  NBC will walk away with the night between September and December with an astounding 6.5 rating each Sunday in prime time during the NFL season.  For 18 we...
by Mitch Metcalf
 
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Articles

The Sked: MAY SWEEP UPDATE — Halfway to the Finish Line

With two full weeks in for the May Sweep (official ratings for April 26-May 8 and fast national ratings for May 9), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are me...
by Mitch Metcalf
 
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Articles

The Sked: TUESDAY RATINGS July 10 — Preliminary All-Star Game Results

FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast...
by Mitch Metcalf
 
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Articles

THE SKED’S NIELSENWAR CHRONICLES: Week 1

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up i...
by Mitch Salem
 
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Articles

Broadcast Network Rankings through Week 7

SEASON TO DATE through seven full weeks (46 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.85 rating in prime time (up 23% from the same period last year). CBS is in second place with...
by Mitch Metcalf
 
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Articles

Weekly and Season Ratings: NBC Officially Falls to 3rd for Season

Spring is here in all its Daylight Saving-ravaged, repeat-filled glory.  No network will average more than a 2.0 rating with adults 18-49 for the week ending Sunday (four days of official nationals and three days of fast natio...
by Mitch Metcalf
 
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Reviews

THE SKED SERIES PREMIERE REVIEW: “Motive”

  MOTIVE:  Thursday 9PM on ABC – Change the Channel It’s a paradoxical truth that when TV’s “summer” begins, cable networks get adventurous and creative, and the US broadcast networks get gen...
by Mitch Salem
 
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Articles

The Sked: SATURDAY Ratings 11.15.2014

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ s...
by Mitch Metcalf
 
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Articles

THE SKED: Summer Broadcast Ratings Update August 8-14

>The broadcast week just concluded (August 8-14) was won by FOX, thanks to the finale of So You Think You Can Dance and NFL Preseason football on Friday (Tampa Bay at Kansas City).  The 1.6 rating for football does not sou...
by Mitch Salem
 
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Articles

THE SKED: CBS and Its Unforgettable Back Orders of Interest

> It was a good day for most of the bubble shows on the CBS schedule, as the network handed out back-orders to UNFORGETTABLE and PERSON OF INTEREST (joining 2 Broke Girls).  Neither of these shows are performing very impre...
by Mitch Salem
 
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